Media, Advertising Future: AT&T, Amazon and NBCU Big Consumer Data Bets

Despite media content bumps on the road, advertising will still be a big deal. Recent moves at the likes of AT&T, Amazon and NBCUniversal might show us that.

30 of the Biggest U.S. Ad Spenders Placed Their Creative Accounts in Review in 2018

Claims of the demise of the creative agency review may be greatly exaggerated. A total of 134 major U.S. reviews were launched in 2018–30 of those from the country’s top advertising spenders, according to COMvergence’s latest 2018 U.S. “creative new business barometer” report. The report found that one third of the creative accounts placed in…

7 things we’ve learned about computer algorithms

Pew Research Center released several reports in 2018 that explored the role and meaning of algorithms in people’s lives today.

The post 7 things we’ve learned about computer algorithms appeared first on Pew Research Center.

Business Insider Will Integrate Taboola Feed to Give Readers a Social-Style Content Experience

Insider Inc., the parent company of Business Insider, today announced a partnership with content-discovery service Taboola that will see the publisher integrate the self-styled alternative to Facebook and Instagram’s carousel style. Dubbed Taboola Feed, the content-recommendation carousel will be integrated to give readers of the business website a continual, personalized content feed of Business Insider…

Pentagon Drafts Artificial Intelligence to Fight Wildfires

The Defense Department said it is using its push into artificial intelligence to analyze reams of data gathered by drones to improve how wildfires are fought.