Month: February 2019

Alex Chung thinks online advertising “totally sucks.” The CEO of Giphy didn’t mince words when bemoaning the current state of digital media in front of an audience of brand marketers during the Brandweek: Challenger Brands summit on Feb. 6 in New York. “Advertising is something we tolerate,” Chung said during a keynote presentation at the…

The Green New Deal unveiled by congressional Democrats last week is fairly criticized for being vague and unrealistic. But the US needs ambitious societal goals.

Instagram is celebrating Black History Month with its #ShareBlackStories initiative. The official @instagram account will share Stories from creators including Tawny Chatmon, Paola “Pao Pao” Math? and Uzumaki Cepeda, as well as short films featuring distinct black voices, produced by Clarence Hammond and Dougie Cash from Will Smith’s Overbrook Entertainment, as well as Marsha L….

Facebook page administrators have spent Tuesday dealing with a bug that is automatically adding audience targeting to their video posts, greatly diminishing their reach. Several page admins alerted social media consultant Matt Navarra about the bug, and he shared the news via tweet. ATTN: Social media managers Facebook Page admins are telling me lots of…

Nintendo has selected Interpublic’s Initiative as its new U.S. media agency partner, sources with direct knowledge of the matter confirmed. AdAge first reported the news earlier today. The appointment follows a competitive review. It is not clear if the incumbent, Publicis media agency Blue 449, participated in the review. Initiative declined to comment. Blue 449…

Major acquisitions have recently brought both podcast content and distribution under key players like EW Scripps, Spotify, iHeartMedia and Pandora. But advertisers won’t see immediate benefits around better targeting and automated buying. Under this new, consolidated landscape, EW Scripps owns the podcast network Midroll and player app Stitchr, iHeartMedia has Stuff Media, Spotify owns producer… Continue reading »

The post Podcasting Consolidates – But Don’t Expect Programmatic Ad Buying Just Yet appeared first on AdExchanger.

IPG’s McCann Worldgroup parted with a group of employees in the Detroit area today approximately one week after longtime client General Motors cut several thousand “white collar” jobs. Late last year, the company also announced plans to close two area plants. “Unfortunately, we have made some adjustments in staffing levels in our Detroit, Mich. offices,”…

One company acquiring another and a retailer opening up a new shop sounds like business as usual. Except this time, both pieces of news are related to the cannabis industry. MassRoots said today that it’s acquiring a supply-chain service company, the COWA Science Corporation, for $5.78 million to help MassRoots ramp up its ad services,…

Joy Robins is leaving Quartz as global chief revenue officer to join The Washington Post as its new CRO. She replaces Jed Hartman, who abruptly exited the company in October last year. Robins will oversee advertising at the publisher, including WP BrandStudio, video, audio and programmatic. Her first day will be March 11. “Joy will…

Political advertising underwent a dramatic evolution in the lead-up to the 2018 midterm elections, with emotionally potent narratives helping launch several newcomers onto the national stage. While not all these candidates were as successful as Alexandria Ocasio-Cortez, whose campaign video “The Courage to Change” helped propel her to an unexpected primary victory and then a…