Month: February 2019

LinkedIn will rebuild its core hiring tools–LinkedIn Recruiter, Linkedin Jobs and Pipeline Builder–into a single platform later this year, Intelligent Hiring Experience. The professional network is targeting a late-summer debut for Intelligent Hiring Experience, which will include more than 15 new product enhancements. LinkedIn said recruiters will have access to all of their talent needs…

It’s 2019 and influencers are quickly cementing themselves as brands and customer service experts in their own right. Every day we see influencers who are growing powerful customer networks and forming highly profitable partnerships. This, combined with the rise of direct-to-consumer (DTC) brands and Instagram shopping, gives traditional brands a valid reason to worry. In…

Last week at our Brandweek: Challenger Brands event, founders and CMOs from some of today’s hottest companies came together to talk shop. C-suite execs from big names like Peloton, Levi’s and Skinnygirl were in attendance, educating the audience on how their brands disrupted their respective industries. On this week’s episode of the Adweek podcast Yeah,…

In an unforgettable scene from Pretty Woman, Julia Roberts walks into a boutique in Beverly Hills with the clear intention of buying glamorous clothes with funding from her new client. Except she is completely ignored. Her iconic response the next day, while deck out in a new wardrobe and too many designer bags to hold:…

The realities of digital advertising are so damaging to local and investigative news in the U.K. that a report commissioned by lawmakers is proposing government intervention across the digital media ecosystem. The Cairncross Review, a report examining the health of U.K. news media and digital advertising, read as a damnation of Facebook’s and Google’s effects…

Google Senior Product Manager and co-creator of ads.txt Per Bjorke rallied advertisers, agencies, and publishers to work together to stop ad fraud at the IAB Leadership Summit.

In the fast-paced world of social media stars, digital trends and platform popularity, the pursuit of longevity drastically impacts how marketers plan their social strategy. For brands, establishing and maintaining longevity in influencer marketing is about choosing the right influencer and locking into the right activation strategy, one that is aligned with the right tone…

At the recent Brandweek: Challenger Brands summit, marketers learned how artificial intelligence is shaping how brands sell and consumers buy. Marketing intelligence platform MiQ is at the forefront of connecting data and providing positive outcomes for their clients. Charlie Neer, vp of revenue at MiQ, talked about how AI can only be effective when it’s…

The deal will expand NBCU’s efforts to tie marketers’ video advertising on NBC with business outcomes such as website visits, in-store traffic and sales.

Google is bringing the click-share metric to Search campaigns in Google Ads to help advertisers get a better sense of how their ads perform.