The biggest beneficiary of messaging during the game was CBS itself. Its efforts are part of a growing trend for network promo time during the big game.
Ridley Scott’s Visual Odyssey for Hennessy Is a Gorgeous Exploration of Other Worlds
After a 15-year break from advertising, Ridley Scott has returned to the marketing world to create a visually rich short film for Hennessy that’s reminiscent of his sci-fi masterpieces. With a nearly hypnotic focus on atmosphere, sound and flow, “The Seven Worlds,” from agency DDB Paris and directed by Scott, brings life to the seven…
NBCUniversal Expands Partnership With Data Plus Math To Offer Deeper Consumer Analysis
NBCUniversal is expanding its partnership with Data Plus Math as part of its broader company strategy to offer advertisers more performance-based guarantees over traditional metrics. The company’s announcement comes on the heels of its guaranteeing the advertising buy surrounding The Upside on the movie’s ticket sales, over the traditional age-gender metric from Nielsen. Its deepening…
Here’s Why Luxury Shoe Brand M.Gemi Releases New Shoes Every Monday
As days of the week go, Monday has a pretty bad reputation, but customers of Italian footwear company M.Gemi have at least one reason to look forward to it: At 10 a.m. ET each Monday, the luxury shoe brand releases something new. On Monday, Feb. 11, for example, M.Gemi released its sixth style of 2019,…
FreeWheel Will Use Nielsen’s DMP Integration for Improved OTT Measurement
FreeWheel will use the Nielsen data management platform to build and target advanced audience segments on connected devices such as over-the-top TV screens and other types of digital video opportunities. Per the terms of the partnership, Nielsen’s DMP will provide advertisers using FreeWheel Markets with insights on media consumption and purchase data to help them…
Here’s What Hulu Learned From Its ‘Better Ruins Everything’ Campaign
To get better insights into its community, and in an effort to add subscribers, streaming service Hulu created Culture Lab. The lab helps inform Hulu’s marketing campaigns, including “Better Ruins Everything,” which featured Sofia Vergara and Joe Manganiello, among others. Kelly Campbell, CMO of Hulu, took to the Brandweek: Challenger Brands stage last week and…
The Real Reason Tech Struggles With Algorithmic Bias
Opinion: Humans train the machine-learning and AI systems at Facebook, Google, and Twitter to filter out bias. The problem: they don’t know what they’re looking for.
LiveRamp Adds Connected TV Integration, Posts 35% Rise in Revenue
In its first official quarter as a standalone outfit, LiveRamp posted an overall revenue rise of 35 percent in the third quarter of 2018 to hit $80 million with subscription up 42 percent year over year to $65 million. Highlights during the reporting period included the addition of 30 new clients, which helped bring its…
Realtor.com Sends Creative Account to Huge
Real estate listing site Realtor.com has selected Brooklyn-based design and digital shop Huge as its creative agency of record, effective immediately, following a review. “It is a big opportunity for our team at Huge to partner with Realtor.com,” Huge global CEO Michael Koziol said in a statement. “As the brand that defined the category of…
Amid WPP’s Focus On Creative Transformation, Triad Launches A Consultancy
Remember when WPP CEO Mark Read said he wanted the holding company to be known for creative transformation? That need to evolve has finally hit Triad, a company WPP acquired in 2016 that sells paid media on ecommerce sites. On Tuesday, Triad rebranded from Triad Retail Media and launched a consultancy to help brands increase… Continue reading »
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