Chinese Investment in Israel Raises Security Fears
LiveRamp Adds Connected TV IDs To IdentityLink
LiveRamp has added connected TV IDs to IdentityLink, its cross-device identity graph, the company said during its Monday Q4 2018 earnings report. Connected TV IDs are tied to a home IP address, and are used to distinguish households by companies that serve ads over smart TVs or OTT services, including some smart TV manufacturers, multichannel… Continue reading »
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SoftBank Invests $940 Million in Nuro for Driverless Deliveries
Ad Revenue Is Humming, But Meredith Has More Work To Do On The Digital Front
Meredith’s overall Q2 ad revenue grew like gangbusters, but digital ad revenue performance was draggy – and will likely be the same next quarter, the company told investors Monday. Advertising-related revenue nearly doubled year over year to $488.9 million – a 111% increase – and digital represents more than $400 million of Meredith’s revenue for its national media… Continue reading »
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