Month: February 2019

John Cena is, among a host of things, a branding chameleon. Whether he’s singing the praises of car freshener or doubling as a lovelorn, vodka-slinging boy bander, the man can sell just about anything. It’s hardly difficult to figure out how this is so; his charm and versatile appeal are as magnetic as they are…

Facebook CFO David Wehner recently told investors that even if the economy falters, Facebook’s ability to measure advertising returns is its saving grace. Will the same hold true for small- to mid-sized marketers? AdExchanger called on several analysts and senior marketers to get their take. On the whole, they agreed SMBs will continue to buy… Continue reading »

The post Will Small Advertisers Stand By Facebook During A Downturn? appeared first on AdExchanger.

AT&T, one of the largest buyers of display ad inventory in the U.S., has announced it will consolidate its programmatic ad buys on the open web to the AppNexus demand-side platform as well as its AppNexus Programmable Platform, or APP. Essentially, that means AT&T is now exclusively using its own ad tech for media buys…

A new pilot test for blockchain-powered digital ad campaigns is shedding a little more light on what’s already become obvious: Clicks are not always as human as they appear. To better understand how much waste exists in digital campaigns, IAB Tech Lab and Lucidity spent the second half of 2018 running a dozen campaigns from…

Brooklyn’s House of Yes has become a safe space for marginalized people, particularly the LGBTQ community, to express themselves wholeheartedly and free of discrimination. It’s a legendary fixture in New York, embodying what most outcasts of society come searching for in one of the world’s most diverse cities. Better put, it’s “this subversive, awesome, artistic…

Hulu is one of many outlets that will be affected by the upcoming close of the Disney-Fox deal, which will give Disney a majority stake in the streaming service. But Hulu said it’s more focused on keeping its subscribers happy than thinking about life under Disney. The streaming service added 8 million subscribers last year…

The scandal is a reminder of how well players in the business play the blame game — and how much work remains to be done.

Media agency wunderkind Richard Beaven left Madison Avenue to pursue his passion for photography and restore a farm in Ghent, NY seven years ago.

Of the $744 million brands spent on influencer marketing in 2018, $102 million was wasted on fake followers, according to a new report from Points North Group.

CBS posted lower traditional TV viewing for “Super Bowl Llll” versus 2018’s game — but says out-of-home viewing was even with 2018 total.