Tuesday is the 210th anniversary of Charles Darwin’s birth. Roughly eight-in-ten U.S. adults say humans have evolved over time.
The post For Darwin Day, 6 facts about the evolution debate appeared first on Pew Research Center.
How Bark Is Using Social Media to Market Itself to Future Dog Owners
Adweek reporter Diana Pearl had a tricky question for Bark vp of brand reach and affinity Allison Stadd at Wednesday’s Brandweek: Challenger Brands summit. Pearl–who’s 26 years old, on the younger side of the millennial generation–said she can’t foresee herself getting a dog anytime soon because it feels “too adult.” So if some millennials don’t…
The 3 Keys to Thriving in a Challenger Brand Market
As a platform that helps companies better understand their customers, Resonate has some advice for all brands: create unbreakable connections across your ecosystem. Far easier said than done. So at Brandweek: Challenger Brands last week, Resonate presented a keynote by chief revenue officer Jason Schneider and Michael Horn, chief data officer of Resonate client Huge,…
Super Bowl LIII Fans Used a Record 24.05 Terabytes of Mobile Data
Super Bowl LIII attendees blew through 24.05 terabytes (TB) of data, giving the game yet another record alongside distinctions like being the lowest-scoring Super Bowl and seeing the oldest starting quarterback. Fans used nearly 50 percent more data in Atlanta than they did in Minneapolis during Super Bowl LII. To put this into perspective, 24.05…
61st Annual Grammy Awards: BTS Topped Twitter While Alicia Keys Led Facebook Chatter
The most-tweeted-about moment during the 61st Annual Grammy Awards Sunday night was Korean boy band BTS presenting the award for Best R&B Album, while Alicia Keys’ performance on two pianos in homage to pianist Hazel Scott was the most-talked-about moment on Facebook. The most-tweeted-about moments Sunday night were: BTS presents Best R&B Album Drake wins…
Pinterest’s CMO on the Company’s Unique Approach to Growth and Burgeoning Ad Business
Pinterest just might be the internet’s most undervalued platform. The company, once grouped together with other social media giants like Facebook and Twitter, has managed to forge its own path and remain a place where people go to be inspired. While other platforms are plagued by ongoing harassment or data breach issues, Pinterest isn’t–which the…
Legacy Brands Can Compete With Challengers by Blending Nostalgia and Values
Few things can take you back to childhood like recreating the food experiences you once loved. Making Kraft Mac & Cheese all by yourself. Lucky Charms’ magically delicious cereal milk. M&Ms melting in your mouth. But as consumers’ eating patterns evolve, will the fun foods of decades past be available for kids to enjoy? Today’s…
5 Ways to Connect With Consumers in the Esports World
The human attention span is now eight seconds, less than that of a fish. Couple this with the rise of ad blockers, multiscreen viewing and a tl;dr culture. How can brands possibly grab the attention of consumers in such a short window of time? One category is rife with marketing potential and built for these…
Why Marketers Should Borrow From Google’s Playbook
Remember back in the early days of the web, when search engines relied on indexing algorithms to create a taxonomy of the web? They’d ingest data and then sort them into buckets as best they could. As a user, finding useful and relevant information took considerable amounts of skill and patience. Then Google changed everything,…
True Racial Representation Won’t Happen If the Nuances Are Disregarded
Last fall, I started (then abruptly stopped) Black Looks: Race and Representation, a book by notable black feminist author bell hooks. As a member of the advertising community, I feel it’s important to take a close look at how representations of black people in the media influence the way black people are treated in this…