Month: February 2019

Nearly two years after acquiring independent agency trading desk Accordant, Dentsu Aegis Network is ready to lean back into that brand again. Founders Art Muldoon and Matt Greitzer have spent most of
the past two years focusing more on their broader role as co-CEOs of Amnet, the programmatic technology and data division of DAN that services its other client-facing agencies.

When Disney’s upcoming live-action remake of Aladdin was featured on an Entertainment Weekly cover story last December, fans were slightly concerned. Will Smith was not, on the cover or any of the interior photos shared in the issue, blue like the animated character voiced by Robin Williams in the original. Quick to set minds at…

The good news is that the Interactive Advertising Bureau’s ads.txt initiative has seen remarkably fast compliance among the world’s top website publishers doing business with big advertisers and ad
agencies. The bad news is nothing’s perfect.

I am seeing more connections between digital-out-of-home interactive screens and search engine advertising and marketing — especially around the use of data. Others agree.

Under the deal, Horizon will receive preferred partner pricing and has an exclusive bespoke partnership with Captiv8.

Print hed: New Money Print dek: How apps are changing the way the world banks–and how they aren’t. While smartphones have revolutionized the way we do most everything, from buying groceries to doing laundry, fewer people use apps to handle their finances than one might think, according to new research from software company Clarabridge. While…

The company’s programmatic advertising spend is worth tens of millions of dollars each year, and includes a mix of video, display, mobile and native advertising.

Mobile World Congress 2019 in Barcelona (running between Feb. 25-28) brings together the latest innovations and cutting-edge technology from more than 2,500 leading companies into a highly-rated conference program. It assembles today’s visionaries to explore the hottest topics influencing the industry. Here is what can be expected at this year’s conference. Why attend Mobile World…

Throughout the advertising industry, there is a continual fear that the traditional agency of record is going by the wayside. Indeed, as brands both pivot to more project-based work and develop their own internal teams or in-house agencies, there is legitimate concern about the future of the AOR. Last year, Budweiser officially moved away from…