Month: February 2019

In early December, the better-burger chain Shake Shack partnered with Bark (progenitors of the popular dog-treat subscription service BarkBox) to offer an exclusive line of chew toys including Frenchie Fries, a Never-Melt Milkshake and–of course–a BarkBurger. “Perfect for your four-legged Shack fan,” the company promised. Now, two months later, it’s emerged that Shake Shack has…

For those who grew up in the 1970s, Schoolhouse Rock was an institution–with its catchy tunes and fun animation that covered topics like math, grammar, civics, science and more. Ask anyone from that generation, and they’ll likely tell you their favorites and recite the lyrics verbatim. Today, on National Make a Friend Day, Cheerios is…

Can brands do what government and political leaders apparently cannot and use social media to help foster connections between people and bring them together? A recent report by Sprout Social, “Creating Connection: What Consumer Want From Brands in a Divided Society,” found that people are expecting a lot of social media in general and brands…

While a slight majority of Americans think it is generally unacceptable to use blackface in a Halloween costume, about one-in-three say it is acceptable at least sometimes.

The post About a third of Americans say blackface in a Halloween costume is acceptable at least sometimes appeared first on Pew Research Center.

Google and Microsoft have added warnings to their “risk factors” for investors about potential legal and ethical problems from their artificial intelligence projects.

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Paul Alfieri, chief marketing officer at Cadent. Addressable TV advertising is gaining momentum, with total annual spend projected to exceed $3 billion, according to eMarketer. But like any emerging medium, the noise and hype can… Continue reading »

The post Before They Spend On Addressable TV, Brands Must Decide What They Want To Accomplish appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Listen Up Spotify updated its terms of service late last week to ban ad blockers. “Circumventing or blocking advertisements in the Spotify service, or creating or distributing tools designed to block advertisements in the Spotify service,” can lead to suspension or termination of an… Continue reading »

The post Spotify Cracks Down On Ad Blocking; Facebook Gears Up For Commerce appeared first on AdExchanger.

The post Infographic: The brand safety crisis one year later appeared first on Digiday.