It remains to be seen whether advertisers will care as much as everyone else did about what Jeff Bezos had to say about The National Enquirer yesterday. But that might be a different story if legal action is taken against the publisher. With presumptuous headlines like Prince Harry telling his brother “It’s Hell at Home!”…
What Tim Armstrong’s Past in Media Is Teaching Him About a Future in Commerce
Tim Armstrong is taking 25 years of learnings from leading jobs at Google and AOL and adapting them to his new venture, the dtx company, which funds commerce brands. During a Brandweek keynote, Armstrong talked about why he’s investing in two of those business, cashierless outlet The Drug Store and beverage company Dirty Lemon. Adweek…
Veep’s Showrunner Often Feels Like the Trump Administration Is ‘Stealing From Us’
It’s been more than a year and a half since Veep has been off the air, but the critically acclaimed HBO comedy will be returning with a bang for its seventh and final season, which premieres on March 31 and will focus on Julia Louis-Dreyfus’ Selina Meyer as she runs for president. “She’s as true…
Marketing Leaders Share Their Takeaways From Brandweek: Challenger Brands
Here at Adweek, we’re reviewing hours of video footage gathered at the inaugural Brandweek: Challenger Brands. In the coming days and weeks, we’ll be sharing full sessions to learn from leading CMOs at some of the most innovative brands today, from Hulu to Casper to IHOP to Kraft Heinz. In between those sessions, we caught…
In Amusing New Ads, Deutsch Revives the Refreshing Sound of of Buschhhhhhhhhhh
What does refreshment sounds like? The answer, of course, is “Buschhhhhh.” That intensely annunciated brand moniker–given added aural oomph by the pop/schhhhhh opening of a Busch can–debuted in a Super Bowl commercial by Deutsch two years ago. The latest spots from the agency use the same gag to good effect. And of course, woodland wackiness…
Intel’s Global Creative Director Exits After Company Dismantles In-House Agency
Intel has confirmed the departure of its vice president and global creative director Teresa Herd who oversaw the Silicon Valley’s in-house hub Agency Inside. The departure follows Intel’s decision to lay off all of Agency Inside’s creative and production staffers to focus the in-house operation only on account services last November. According to people with…
Sprint Sues AT&T Over ‘Deception’ of 5G Claims
Sprint is suing AT&T over a recent rebrand of some of its advanced 4G LTE networks as “5G Evolution (5GE),” claiming that it’s false advertising that harms the reputation of the legitimate next generation of wireless technology. AT&T says that the 5GE label, which began appearing in the upper corner of subscribers’ phones this year,…
Sonic Branding Continues to Gain Popularity as Mastercard Launches Its Own Sound
Just one month after Mastercard refreshed its logo (and announced a shift away from using the brand name), the company has more brand identity news. Today, it released its own sonic branding–a new sound that will help consumers recognize the brand when they make purchases with their Mastercard or when they see an ad for…
Amazon Joins the Call for Legislation on Facial Recognition Tech
Amazon has finally joined its peers in calling for the responsible use of facial recognition technology. Like Microsoft, the move comes after the company took some heat over possible misuse. (And it follows Google’s vow not to use facial recognition “before working through important technology and policy questions.”) In a blog post outlining its proposed…
Serena Williams Makes Herself Comfortable in Lincoln’s Grammy’s Spot
Serena Williams takes shelter from the storm in a new 60-second spot for Lincoln from Hudson Rouge, which will be running during Sunday’s broadcast of the 2019 Grammy Awards. While a thunderstorm rages around her, Williams finds herself at peace in the cabin of her Lincoln Navigator. She turns on the song “Make Yourself Comfortable”…