Month: February 2019

by Sarah Sluis, Alison Weissbrot, James Hercher and Ryan Joe The economy is a roller coaster. It’s up, it’s down, it does a loop-de-loop. A downturn isn’t guaranteed, but there’ve been enough rumblings that people are waiting for the other shoe to drop. The last recession in 2008 catalyzed some change in the industry –… Continue reading »

The post How Buyers And Sellers Might Deal With An Economic Downturn appeared first on AdExchanger.

Free Solo–National Geographic’s hit Oscar-nominated climbing documentary–will finally make its way to the network. National Geographic will air the film on March 3, commercial-free, which is a bit later than the original plan. The documentary, which has been nominated for an Academy Award, follows free soloist climber Alex Honnold as he prepares to achieve his…

Nielsen and Comscore take a lot of heat for moving too slowly and failing to provide the sort of cross-channel measurement buyers and sellers say they crave. But cut ’em some slack, said Beth Rockwood, SVP of portfolio research at Turner. “Both Nielsen and Comscore have made good advances in the last year and they’re… Continue reading »

The post Buyers And Broadcasters Are Impatient, But Recognize Nielsen And Comscore Have ‘A Tough Road’ appeared first on AdExchanger.

QVC rose to retail fame for its 24-hours-a-day shopping broadcasts, selling everything from kitchen appliances to jewelry. But in the 30-plus years since then, the way people shop has clearly changed quite a bit. The shopping channel turned retail giant unveiled a sleek rebrand this week, ushering in a new era for the company as…

Today’s hyper-connected world full of constant notifications can be overwhelming. With this endless stream of messages, many notifications are missed or ignored. Case in point: We all have that one friend with thousands of unread emails and notifications. We know that he or she will respond to a message on a specific app or from…

As a marketer, it’s always tempting it is to fall for the next fad. A competitor implements a new marketing solution, and your team suddenly needs it, too. At industry conferences, every new product seems like it’d be a perfect fit for your organization. The temptation goes beyond just feeling FOMO. Marketers are always looking…

Ariana Grande fans are going to have a roller coaster of a Grammy Awards this Sunday. She’s nominated for two Grammys–best pop solo performance for “God Is a Woman” and best pop album for Sweetener. But she’s also been venting some very public frustration with the awards show, whose producer implied the superstar singer was…

Last year, Hispanic purchasing power reached $1.6 trillion. By 2060, Hispanics are projected to make up 27 percent of the U.S. population. Speaking to Hispanic audiences is essential to every brand’s bottom line, yet according to a six-year ANA analysis, more than half of the top advertisers allocate less than 1 percent of their budget…

The actress who recently described her experience trying out for an unnamed ad as “my bikini audition from hell” has issued her first public statement after AB InBev confirmed that the campaign in question was Bon & Viv Spiked Seltzer’s Super Bowl spot. Ingrid Haas said the shoot itself was “unacceptable” but also shared positive…

Facebook still wants kids to LOL, but it wants them to do so on its Messenger for Kids application instead of via a separate app. The social network confirmed that it is shuttering several projects that its youth team of 100-plus employees was working on–including the LOL app it was testing with some 100 high-school…