The guarantee was based on U.S. box-office results, where the movie earned $20.4 million in its opening weekend, and $76.1 million to date.
Why Tim Armstrong Invested in Dirty Lemon to Launch His DTC Company
Before former Oath CEO Tim Armstrong officially launched his new venture, the dtx company, he showed off his first investment–an unmanned store for healthy beverages that relies on text message payments–to a fellow investor, the investor was left bewilderingly asking, “This is your first investment?” How could a company that relies on the honor system…
Facebook Messenger: Here’s How to Delete a Message for Everyone
Facebook Messenger recently added the ability for users to delete messages within the first 10 minutes after they’ve been sent. Our guide will show you how this works. Note: These screenshots were captured in the Messenger application on iOS. Step 1: Tap and hold on the message you wish to delete. Step 2: Tap “Remove.”…
IHOP Serves Up Slices of ‘Pancizza’ for National Pizza Day. Yes, It’s a Pizza-Sized Pancake
Ever wish you had a pancake you could share with a crowd? No? Well too bad, because IHOP made one anyway. To celebrate this Saturday being National Pizza Day, which IHOP is observing today through Sunday, the breakfast (and, sigh, burger, eyeroll emoji) chain is offering a pizza-sized pancake called “Pancizza” in four markets: New…
Enquiring Minds Have To Go
Jeff Bezos’ whistleblowing indictment about how American Media Inc. has been “weaponizing its journalistic privileges” sheds new light on what has been an increasingly creepy and destructive media
enterprise. And, if his allegations hold up, a criminal one.
enterprise. And, if his allegations hold up, a criminal one.
National Enquirer Publisher Promises Investigation After Bezos Claims Extortion
Jeff Bezos, owner of The Washington Post and founder of Amazon, has accused The National Enquirer of extortion and blackmail. Bezos, in a lengthy Medium post on Thursday evening, detailed how the publication, led by David Pecker and owned by parent company American Media Inc., told Bezos’ team that it would release more texts and…
How to Thrive in Our Current Transforming Direct Brand Economy
We are deep in the midst of the direct brand revolution, but where exactly are we? Everyone–publishers, tech, brands, agencies–is wondering the same thing. The direct brand revolution and the fundamental shift that it has brought is just beginning. There are hundreds of these innovative companies emerging, taking share from incumbent brands while contributing to…
Cross-Platform Measurements Continue To Hit Obstacles
Nielsen and other third-party measurement companies have had a tough time accounting for all digital TV messaging — when it comes to installing software onto OTT platforms.
Burger King’s Week of Being Misunderstood Just Ended With Advertising’s Best Reunion in Years
If you thought Burger King’s Super Bowl ad featuring Andy Warhol was “advertising for people who work in advertising,” then wait until you see this one. In a new minute-long spot from agency David Miami (which also made the brand’s polarizing Super Bowl ad), the King is wandering the streets, lonely and misunderstood. Is it…
My CIMM Summit Sum-Up
CIMM’s cross-platform measurement summit Thursday reminds the industry that some of the issues are leading edge, while some are, quite frankly, old chestnuts. However, solutions for both have become
ever more difficult to solve in our rapidly changing and ever more complex data and digital video worlds.
ever more difficult to solve in our rapidly changing and ever more complex data and digital video worlds.