NBCUniversal has been among the loudest voices calling for a new approach to the metrics under which advertising is transacted. And now the company is putting its money where its mouth is, with its first campaign using performance-based guarantees, and not ratings metrics. The company said its Audience Studio, NBCUniversal’s suite of audience-targeting offerings, guaranteed…
NBCU Sells Its First Ever TV Ad Campaign Based On Business Outcomes
NBCU did something it had never done before: transacted on a TV advertising campaign based on business outcomes. The campaign for the STXfilms movie “The Upside” was guaranteed based on ticket sales and, secondarily, show time searches, the broadcast giant said Friday. Comscore will measure viewership data and tie it to ticket sales from Fandango,… Continue reading »
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February 8, 2019 – A copier is a…
A copier is a shared berth.
Pearls Before Swine by Stephan Pastis for February 08, 2019
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Dilbert by Scott Adams for February 08, 2019
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For the fifth time in a row, the new Congress is the most racially and ethnically diverse ever
More than one-in-five voting members of the U.S. House of Representatives and Senate are racial or ethnic minorities.
The post For the fifth time in a row, the new Congress is the most racially and ethnically diverse ever appeared first on Pew Research Center.
Lids Caps A Tough Year By Getting Its Customer Data House In Order
A data orchestration strategy isn’t the sort of thing you can just pull out of a hat – a fact that sports cap and apparel brand Lids knows firsthand. “For a long time, that was one of our biggest challenges as an omnichannel retailer: We had no centralized place for all of our customer information,” said… Continue reading »
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Peter Thiel’s Data Giant Palantir Finally Raking in Cash
The tech company posted a jump in business in 2018—about $880 million in revenue, up from about $600 million—as it prepares for a long-awaited public offering.
Book Shopping on Amazon? Don’t Be Duped Into Buying a Summary
Summaries of books that mimic the original cover are all over Amazon—sometimes appearing above originals in searches—frustrating publishers. Amazon has started taking them down.
Geofencing Could Become A Magnet For Regulatory Scrutiny
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard B. Newman, internet marketing attorney at Hinch Newman. Geofencing is becoming increasingly popular as a means by which to deliver hypertargeted advertising content. At the same time, today’s data… Continue reading »
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