Month: February 2019

The Facebook Communities Summit at the company’s headquarters in Menlo Park, Calif., Thursday brought with it several updates for groups and other components of the social network. New post-formatting tools were added for group administrators. Facebook Group admins can now inform members when they violate the rules of the group. Facebook Facebook Facebook Facebook Facebook…

WPP’s GroupM has consolidated the reporting and analysis of its commercial and business development data with global independent research firm COMvergence in an attempt to be more transparent, something that has been a sore spot for media agencies since the Association of National Advertisers first uncovered nontransparent practices in 2016. The appointment ends GroupM’s relationship…

Today MediaLink, the advisory firm that has become a ubiquitous presence in the media and advertising industries, announced the hire of Christopher Vollmer as managing director. The newest member of the firm’s leadership team will work in its New York headquarters and report directly to CEO and chairman Michael Kassan. Vollmer joins MediaLink from Strategy&,…

When Tom Cortese and his four co-founders started Peloton in 2012, they were faced with an industry that hadn’t seen change in “40-plus years.” They set out to shift the fitness landscape–not just where fitness happens, but how people think about it, said Cortese in a keynote today at Brandweek: Challenger Brands. Their main goal…

The transformed 21st Century Fox is poised for a new “risk-welcoming” chapter and will have a “startup mentality,” says new company CEO Charlie Collier. After Fox’s transformative deal with Disney is
completed, Fox will look to secure new co-producing relationships.

Called PubTech because it caters to publishers, rather than advertisers, the LiveYield platform arms publishers with the same level of revenue-generating intelligence as advertisers.

About 1,400 brands advertised on Snapchat in 2018, with most running one-off campaigns during only one quarter during the year.

The company announced the promotions of Publicis Media CEO Steve King to chief operating officer of the Groupe and Nigel Vaz, to global CEO Publicis.Sapient.

It’s the Thursday after the Super Bowl, and everyone has already weighed in on their favorite ads of the game. But which ones actually helped the brands they were advertising connect with potential customers? According to Unruly, which unveiled its list of “most effective” ads based on its EQ score data made up of survey…

There are nearly 20 million post-secondary students in the U.S., representing over $110 billion in buying power. When these young adults enter college, they are granted radical independence, often moving away from home, making fully independent buying decisions. This independence leads students to try new products and services, causing a shift in previously assumed purchasing…