Month: February 2019

Did you know that you can manage which kinds of email notifications the Pinterest application can send you? Our guide will show you how this is done. Note: These screenshots were captured in the Pinterest app on iOS. Step 1: Tap “Saved” in the bottom-right corner of the screen. Step 2: Tap the settings icon…

Every year the Super Bowl generates one of the biggest social conversations online as over 100 million people tune in for sports’ biggest night. And it’s no secret that brands want in on the action, with 30-second spots going for over $5 million. Brands plan their year around a Super Bowl commercial and can garner…

Previews of IGTV videos will start appearing in the feeds of Instagram users Thursday. IGTV is the stand-alone video platform Instagram introduced last June to accommodate long-form videos of up to one hour in length. Here’s how it works: While scrolling through feed, Instagram users will see when an account they follow posted a new…

Twitter’s got a new metric for Wall Street to chew on – monetizable daily active users (MDAU) – and something to hide: the fact that monthly active user growth is on the decline. Starting this quarter, Twitter will report the number of logged-in users it’s actually able to make money on rather than what CFO Ned Segal… Continue reading »

The post MAUs Are Falling, And Twitter’s Going To Stop Reporting On Them appeared first on AdExchanger.

The word privacy has long held negative connotations for brands, with many steering clear of the concept in customer interactions at all costs. But GDPR coming into effect in May has brought privacy to the fore of global conversations, and savvy marketers are using this new legislation as a way to surprise and delight their…

Brand and user experiences are one and the same. This is accepted among young tech companies but often forgotten by older enterprise organizations that rely upon face-to-face interactions for most of their business. Specialized micro apps are transforming the in-person experience for both customers and employees. These streamlined tools allow staff members to execute tasks…

Television is increasingly being valued for the lower end of the marketing funnel, thanks to increases in digital backchannels and data. That’s one of the significant findings from a new report from
ad industry B-to-B researcher Advertiser Perceptions. The just-released edition of its 2019 Video Convergence Report finds marketers and agency executives increasingly are utilizing advanced TV
platforms for lower-funnel functions such as sales, conversions, leads and other actions.

Pew Research Center conducts surveys over the phone and, increasingly, online. But these two formats don’t always produce identical results.

The post Phone vs. online surveys: Why do respondents’ answers sometimes differ by mode? appeared first on Pew Research Center.

It’s time once again for the Digital Content NewFronts. The Interactive Advertising Bureau, which operates the event but not each presentation, released the initial lineup today, with returning presenters including Meredith, Cond? Nast and BBC News. “NewFronts are now a fixture in the upfront season, and the roster is a reflection of this,” said Anna…

Did you know that you can choose which kinds of push notifications the Pinterest application and website can show you? Our guide will show you how to manage your push notifications settings within the Pinterest mobile app. Note: These screenshots were captured in the Pinterest app on iOS. Step 1: Tap “Saved” in the bottom-right…