Month: February 2019

Challenger brands are changing the world, but these cutting-edge companies still have challenges to overcome in their path towards category domination. Ahead of Brandweek’s Challenger Brands event, Adweek surveyed over 200 brand marketers–half of whom work for a challenger brand; the other half, a legacy or “establishment” brand–on challenger brands’ place in business today, the…

Some people just can’t leave their petty arguments at the office. Take, for example, Hugh Jackman and Ryan Reynolds. All Hugh Jackman did was decapitate Reynold’s Deadpool character and send his sewn-mouth, laser-eyed head spiraling into a nuclear cooling tower in 2009–which admittedly made it a bit awkward for Reynolds to secure Deadpool his own…

As a follow-up to a benchmark report profiling 15 television attribution providers, Sequent Partners this morning released a more in-depth report providing a detailed report card-like assessment of
companies currently providing some form of TV attribution and/or marketing-mix modeling.

Whatever the process, there is a need to have third-party metrics in addition to other first-party data — whether panel-based, census-based or otherwise.

Opinion: A self-regulatory organization for search and social media—like the financial industry’s FINRA—would protect the public interest without enacting overly blunt laws that discourage innovation.

The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. This week on “The Big Story,” the AdExchanger team takes a good long look at how GDPR has impacted Google and its policies, which, in… Continue reading »

The post The Big Story: Blood In The Water appeared first on AdExchanger.

Supply-path optimization (SPO) lets buyers find the best way to access the inventory they want. But the next stage of SPO is emerging, where buyers will negotiate with exchanges to create their own low-fee paths to supply. In that spirit, the agency Goodway Group and the exchange PubMatic inked a deal Wednesday where PubMatic will… Continue reading »

The post Goodway Group Creates Its Own Low-Fee Supply Path To PubMatic appeared first on AdExchanger.

Citing “mixed macro data points,” a leading Wall Street equities research team sent a warning signal for the 2019 ad economy and lowered stock price estimates for most of the major agency holding
companies. “We think caution is warranted for the 2019 advertising outlook,” BMO Capital Markets’ Daniel Salmon writes in the note sent to investors this morning.