Month: March 2019

Facebook’s inauthentic behavior content removal train made stops in two more countries: the U.K. and Romania. Head of cybersecurity policy Nathaniel Gleicher detailed steps the social network took in those two nations in a Newsroom post. A total of 23 Facebook pages, 74 Facebook accounts, five Facebook groups and 35 Instagram accounts were removed in…

The phrase “bidstream data” is popping up more and more, but few understand what the bidstream is and what data is available. In the world of real-time ad auctions, bidstream data comes from a publisher or app and includes basic facts about the ad unit, like publisher and URL, device type, IP address and ad… Continue reading »

The post Everything You Need To Know About The Bidstream appeared first on AdExchanger.

The 61st Annual Grammy Awards was tops among awards shows in interactions across Facebook, Twitter and Instagram during the now-concluded awards season, tallying 26.2 million, according to Nielsen Social Content Ratings. The measurement company said in a blog post, “Despite the plethora of content available to audiences at any time and any place, the allure…

While most luxury brands take themselves quite seriously, Gucci likes to have a little fun, especially with its marketing. “We’re a brand that puts great emphasis on joy and optimism,” said Robert Triefus, EVP and CMO at Gucci for more than a decade. “We’ve put creativity at the center of everything we do since we… Continue reading »

The post Gucci Gets Its House In Order With A Digital-First Mindset And A Penchant For Experimentation appeared first on AdExchanger.

A recent study finds that both new moms and new dads leave science, technology, engineering, and medicine at higher rates than their childless peers—and some never return.

Agencies are under constant pressure to distinguish themselves from the competition in an increasingly crowded marketplace. The new secret weapon for agency executives to land new business and keep current clients engaged and loyal is executive branding that goes beyond vanity metrics and follower counts. A recent survey by Edelman and LinkedIn revealed that 55…

Facebook and WhatsApp are the most widely used social media platforms and messaging applications in 11 countries around the world.

The post Compare the rates of social media platform and messaging app usage in 11 countries around the world appeared first on Pew Research Center.

Access to mobile phones and social media is common across emerging economies. People around the world see certain benefits from these technologies, yet there are also concerns about their impact on children.

The post Mobile Connectivity in Emerging Economies appeared first on Pew Research Center.

With 5G wireless service operating at peak speeds, you could theoretically download a full-length HD movie in the time it takes you to read this sentence. OK, it might take through this paragraph or the next one–many of the details and realities of how the next generation of cell service will actually perform aren’t known…

Netflix’s longtime CMO Kelly Bennett, who has overseen marketing for the streaming service’s entire lifespan as an original streaming service provider, is leaving the company after seven years. Bennett, who became CMO in 2012, handled marketing for the streaming service as it transformed from a fledgling streaming provider into an industry behemoth, growing in that…