New Salesforce Report Shows How Retail Marketers ‘Future Proof’ Themselves
With the rapid change in consumer behavior–from expecting buy-online-pickup-in-store (BOPIS) options to experimenting with voice–marketers are taking note and attempting to quickly adjust their teams. A new Salesforce report brings to light just how quickly and which technologies they’re using to meet new consumer expectations. The survey of 900 marketers in retail and consumer goods…
Translation Service ElaN Launches ‘Unbias’ Button to Suggest Gender-Neutral Word Options
How many men would apply to be a script girl? It’s a supremely important job in Hollywood, almost single-handedly tracking and ensuring the continuity of movie characters and sets across each scene. But as more men expressed interest in the role, the name evolved from being gender-specific to the neutral “script supervisor.” Today, of course,…
Amazon’s Chief Evangelist for Alexa and Echo Devices Thinks Voice is the New HTML
When Amazon announced Alexa was coming to a microwave, people naturally wondered if this was crossing a line. Does society really benefit from a “smart” microwave? But according to David Isbitski, chief evangelist for Alexa and Echo devices at Amazon, the microwave is just the beginning. At the Shoptalk retail conference in Las Vegas, Isbitski…
Dove Chocolate Is Building a Safe, Secure Marketplace for Women in West Africa
Mars Wrigley Confectionery brand Dove Chocolate is celebrating International Women’s Day by breaking ground on a new marketplace in West Africa to support cocoa farming communities in the Ivory Coast. Roughly 40 percent of cocoa beans are sourced from the Ivory Coast, and women contribute to more than half of the cocoa farming activities in…
3 Key 5G-Enabled Retail Takeaways From This Year’s Mobile World Congress
There was no shortage of unusual things to talk about during last week’s 32nd annual Mobile World Congress, which took place in Barcelona and attracted more than 10,000 attendees. Nokia announced a phone with five cameras. LG’s new phone unlocks when users allow it to scan their veins. And on the last day of the…
KFC Is Crowdfunding Its Most Bizarre Inventions Yet, Including a Location-Tracking Necktie
KFC (fueled by its agency, Wieden + Kennedy Portland) has become known in recent years for its rather zany creations, such as a training-oriented VR escape room simulator, an animatronic colonel at the drive-through and even a romance novel starring Colonel Sanders himself. As W+K’s Cannes Lions presentation about its KFC work put it: “Stupidity…
It’s Time for Marketing Teams to Ditch the Resume and Focus on Skills
At first glance, the marketing industry appears strong as ever heading into 2019. Digital marketing roles have doubled in 2012, and ad agency jobs are nearing an all-time high for the first time in nearly 20 years. But despite the industry’s robust overall position, in-house marketing divisions and ad agencies are still grappling with the…
Movie Marketing Executive Michael Gray Dies At 87
Veteran marketing executive Michael Gray created electronic press kits for films such as “Moonstruck” and worked on TV shows like “The Flintstones.”
FEC Urged To Finalize Online Disclaimer Rules
“Given the dramatic increase in online spending and the fact that intelligence officials continue to warn that online platforms will be used to undermine elections, it is unacceptable that the FEC has
failed to issue a final rule,” lawmakers say in a letter to the FEC.
failed to issue a final rule,” lawmakers say in a letter to the FEC.