Google Ad Manager to Offer First-Price Auctions, Simplifying Programmatic Buying
First-price auctions are coming to Google Ad Manager in a move that is reflective of the industrywide cry for greater simplicity in the murky world of programmatic buying. Google Ad Manager, the industry’s largest programmatic platform for publishers, which previously used the DoubleClick moniker, will offer publishers the option to sell their online media space…
Google Switches To First-Price Auction
Google will move to first-price auctions for Google Ad Manager, its publisher exchange and ad server, by the end of 2019. At that time, it will also run a single, unified auction and remove last look, ceding a key advantage Google held in a second-price world. Google Ad Manager will be the last major exchange… Continue reading »
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Net Neutrality Gets a Power-Up from Democrats
House Democrats introduced a bill to restore Obama-era regulations, but it’ll have a hard time finding bipartisan support.
Timing Is Everything, Including for Publishers’ Videos on Twitter
Twitter global vice president and head of content partnerships Kay Madati said in late January that the social network was focusing on providing “reach, relevance and revenue” to publishers, and a feature introduced this week marks a step in that direction. Timing Is Everything, the first new insights tool in Twitter’s Media Studio, gives publishers…
Google Will Expand Access to Conversational AI That Makes Reservations Over the Phone
An artificial intelligence-powered Google Assistant feature that can call businesses and book reservations with a passable human voice is coming to more Americans’ phones. The search giant announced Wednesday that Google Duplex will be widely available to Pixel users in 43 states as well as Android and iOS phones sometime in the coming weeks. Accessible…
According to Zuckerberg, Facebook’s Future Is Encrypted Private Messaging
Facebook CEO Mark Zuckerberg has outlined a vision for the future of Facebook centered around private, encrypted services like messaging and communication and not around the permanent open-sharing model that has defined the platform over the past decade. In a blog post on Wednesday, Zuckerberg, who has in the past year defended his company amid…
Facebook’s Pivot to Privacy Is Missing Something Crucial
Mark Zuckerberg is laying out a vision of Facebook’s privacy-focused future. But what about its business model?
72andSunny Lays Off 5% of U.S. Staff
MDC Partners creative agency 72andSunny went through a round of layoffs that affected 5 percent of its total U.S. staff today. A spokesperson confirmed the move. “Today we parted ways with 5 percent of our staff,” a statement read. “As our industry continues to evolve, we are reshaping 72andSunny to maximize the thing we believe…
The Daily Tar Heel Isn’t Doing Old-School Ad Sales
College-age consumers shouldn’t be too hard for advertisers to find, since many are, not surprisingly, on college campuses. But most college newspapers don’t have a systematic way to sell their inventory. Student-run outlets generally have reps to pound the pavement, visiting small businesses – their bread and butter – one by one to drum up ad… Continue reading »
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