BuzzFeed Goes Offline With Its First Printed Newspaper, Distributed Today in New York

As the print and digital worlds continue to blur, with brands creating their own publications and publishers throwing events, starting podcasts, launching product lines and doing whatever it takes to stand out from the crowd, BuzzFeed has now created its own newspaper–for one day only. About 20,000 copies of the 12-page paper were distributed in…

The ‘Bullshit’ Pulpit

When he gave a keynote at CPAC last weekend, it was the first time a President said “bullshit” during a nationally televised address. Why does this matter? Because Presidents are supposed to use
their “bully pulpit” as a platform that lifts us up, not brings us down into the gutter.

Why Nickelodeon Did Away With Its Usual Upfront Kickoff Event This Year

One year ago today, Nickelodeon held its upfront presentation, which has long served as the unofficial kickoff to the annual upfront season. But this year, the network isn’t holding its usual big upfront event. Instead, it’s following in the footsteps of its Viacom sibling networks–and many others through the industry–and swapping spectacle for smaller agency…

Brands Continue to Overlook Women Over 40 as a Group Worth Marketing To

It is no secret that women hold the keys to household spending. And despite earning 80 cents on the dollar (and far less for women of color), their share of personal wealth in the U.S. keeps increasing–to about 60 percent–meaning they will have close to $22 trillion (that is not a typo!) by 2020. Women…

Race For Prime-Time 18-49 Demo Tightens, Overall Viewing Down

NBC is now tied with Fox at a 1.8 rating/8 share, with CBS at 1.7/7, according to Nielsen’s live program-plus-seven-day time-shifted viewing numbers.

Pinterest’s CEO on How the App ‘Mimics the Best Parts of Offline Shopping’

Pinterest bills itself as a little island of inspiration on the internet–which, let’s face it, is not the most inspiring of places. At a session during the Shoptalk retail conference in Las Vegas, Pinterest CEO and co-founder Ben Silbermann connected the social visual site’s mission and its close alignment with commerce. As we are inherently…

TikTok: Here’s How to Add a Bio to Your Profile

Did you know that TikTok allows you to add a bio to your profile to tell other users about yourself? Our guide will show you how this is done. Note: These screenshots were captured in the TikTok application on iOS. Step 1: Tap the profile icon in the bottom-right corner of the screen. Step 2:…

Samba TV Integrates With Google To Measure TV Tune-In

The partnership will allow TV networks, content owners and programmers to measure lift in TV tune-in based on ads purchased and viewed on YouTube, Display & Video 360, and other products in the
Google Marketing Platform portfolio.