Facebook Study: That’s A Nice ROI You’ve Got There, It Would Be A Shame If Anything Happened To It

New academic research conducted by Northwestern University and Facebook has concluded that the most common methods of online advertising measurement used by advertisers and agencies may not be as
accurate as the kind of “large-scale, randomized experiments” that can only be conducted via — pause for effect — walled garden platforms like Facebook.

Why Chinese Companies Plug a US Test for Facial Recognition

A US government agency tests the accuracy of facial recognition programs. The top spots are routinely filled by Chinese and Russian companies.

LiveIntent Is Preparing to Debut Its Own Onboarding Service

LiveIntent is rolling out its own data onboarding service, claiming it will better serve the needs of advertisers and publishers in an industry undergoing a fundamental privacy overhaul and increasingly dominated by a few big names. The new service is expected to debut early next month, will operate on a pay-as-you-go model (an element it…