You may already follow Andy Cohen and his iconic dog, Wacha, on Instagram or you may have seen them on his late-night Bravo talk show, Watch What Happens Live with Andy Cohen. Now, there’s another place to catch up with the duo: a new mobile game. “Watch What Happens Live with Andy Cohen” is a…
Ad Demand Plummets 5% In February, Tough Comp With Last Year’s Winter Olympics Coverage
Demand for advertising inventory declined 5% in February vs. the same month last year, according to the U.S. Ad Market Tracker, a collaboration of MediaPost and Standard Media Index. The
year-over-year decline likely reflects comparisons with February 2018, which benefitted from NBC’s coverage of the Winter Olympic Games in South Korea.
year-over-year decline likely reflects comparisons with February 2018, which benefitted from NBC’s coverage of the Winter Olympic Games in South Korea.
Apple’s Faulty MacBook Butterfly Keyboard Explained… With Real Butterflies
NBCU Drives ‘Shop With Golf’ With Golf Channel
Targeting affluent TV golf viewers, NBCU is starting an ecommerce market for brands with its Golf Channel called Shop with Golf.
Lawsuit Claims Backpage Used Custom Salesforce Tools to Fuel Its Sex Trafficking Empire
The same day CRM company Salesforce was named 2019 Humanitarian Company of the Year by the American Red Cross of the Bay Area, lawyers on behalf of 50 women–listed as Jane Does No. 1 through No. 50, survivors of sex trafficking–filed a lawsuit against Salesforce seeking trial by jury. The claim: “Serious and grievous personal…
U.S. Government Charges Facebook With Discrimination Based on Ad Targeting Practices
The U.S. Department of Housing and Urban Development officially charged Facebook with discrimination today in a document filed with its own Office of Administrative Law Judges in Washington, D.C. The filing, embedded in full at the end of this story, claims that the social media platform’s ad sales practices violated the Fair Housing Act of…
Publicis Media’s Katie Ford Leaves For Twitter
Based in Chicago, Ford will lead the team overseeing the platform’s global advertising partnerships and key accounts.
The Big Story: Agencies And The Supply Side
It’s a challenging time for agencies, so it’s not surprising that the 4A’s Decisions conference in Washington, DC, this week served as an industrywide pep talk. But in many ways the messages about being strategic partners, transparency and incentivizing collaboration have been playing on repeat over the past two years. This week on “The Big… Continue reading »
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Satisfi Labs Raises $6 Million From MLB and Red Light Management to Expand Its Chatbot Business
Major League Baseball and the music management company Red Light Management are investing $6 million into the artificial intelligence platform Satisfi Labs. Satisfi Labs’s latest round of funds, announced today, will help to build out the New York-based company’s chatbot services for the sports, entertainment and tourism sectors. MLB and Red Light join existing investors…
Twitter Hires New Global Head of Brands Away From Mar Tech Company Amobee as Revenues Increase
Social messaging platform Twitter announced the latest in a string of executive hires this week, bringing on Katie Ford as its new global head of brands. She had been chief client officer at Amobee, an independent platform combining social, programmatic and TV services to provide “streamlined, advanced media planning capabilities” to ad buyers. Prior to…