After months of speculation and years of declining sales, MillerCoors has launched a creative review for its flagship brand Coors Light. The announcement came via a blog post on the company’s site today, and it arrives less than two months after MillerCoors named Michelle St. Jacques as its first female chief marketing officer. 72andSunny Los…
Bad News for Travel and Tourism Brands: Vacation Shaming Is a Thing
This is the time of year when Americans, caught in the winter doldrums, start to think about where they’ll go away this summer. (In case you missed it, Jan. 30 was National Plan for Vacation Day.) And while that’s good news for the companies in the U.S. travel and tourism industry–which generated $1.5 trillion in…
Facebook Unveils the We Think Digital Educational Portal in Singapore
Facebook is aiming to bring digital literacy training to 1 million people in eight countries in the Asia-Pacific region with Tuesday’s debut of We Think Digital, an online education portal with content available in six different languages. We Think Digital is starting out in Singapore, and Facebook plans to roll it out in the Philippines,…
Everything You Need to Know About the Big Experiential Activations at SXSW 2019
Each year ahead of South by Southwest, there are dozens of pieces written about whether or not the festival is still relevant. We’re not looking to debate that here: the relevancy of the festival for marketers will likely be questioned more and more each year. Say what you will about it, but marketers love to…
Facebook Just Began a Ban of Foreign Political Ads in Indonesia
Indonesians will go to the polls for their country’s general election April 17, and Facebook outlined some of the steps it is taking to ensure that its platform is not improperly used to sway voters. As Facebook has already done in other countries, Facebook began temporarily disallowing electoral ads coming from outside of Indonesia Tuesday…
Jumia Enlists Andre Iguodala for Some Muscle in Silicon Valley
Full-time NBA player and part-time tech enthusiast/investor Andre Iguodala is joining African ecommerce platform Jumia as an ambassador and a board member. Iguodala will promote business development and technology in the U.S. on behalf of Lagos-based Jumia, the online marketplace founded in 2012 that sells 6 million products from more than 50,000 brands in 14…
Five Myths About 5G, Debunked
Auto Ad Spend Slows As Trade Tensions Rise
Auto brands are behind the market as a whole in embracing internet advertising — spending 22.9% online in 2018 compared to global average of 40.6%.
Snapchat Is Taking Over a Bar for Its First Time as SXSW Sponsor
For the first time, Snapchat will be a sponsor of the annual South by Southwest festival, and it’s taking over the Parlor Room bar in downtown Austin, Texas. From March 10-12, Snap Inc. will hold a variety of talks for all SXSW festivalgoers, the company said, during which Snap executives and other partners will discuss…
TikTok: Here’s How to Change Your Display Name
Did you know that TikTok allows you to change your display name on your profile? Our guide will show you how this is done. Note: These screenshots were captured in the TikTok application on iOS. Step 1: Tap the profile button in the bottom-right corner of the screen. Step 2: Tap “Edit Profile.” Step 3:…