Month: March 2019

As we celebrate our 40th anniversary in 2019, we’re asking our readers, members, partners and friends how Adweek helps them do their jobs better. In our first installment, gathered at the recent Brandweek: Challenger Brands event, we heard from Tim Armstrong, founder of the dtx company; Porter Braswell, co-founder of Jopwell; and Leslie Kruempel, mission…

Space data is about to get wildly popular in the world of marketing and advertising. Thanks to the growing sophistication and falling cost of satellites, more businesses than ever are looking to the final frontier for insights that can be put to use here on Earth. In a matter of years, the CMO will be…

Dollar Shave Club is slowing but surely attempting to take over every man’s medicine cabinet. The Unilever-owned company that debuted a new fragrance line in November dubbed “Blueprint,” is rolling out a deodorant line called “Groundskeeper.” Made up of six products (which include butt wipes), the new line is a response to member feedback about…

Strategy gets lost in the rush to capitalize on new media connection opportunities. Rather than defining broad consumer segments, we need to start with who’s most meaningful to the brand – the people
with the greatest upside revenue potential – and what’s most important to them.

Advertising today is fundamentally different than it was even five years ago. The industry has made tremendous strides by manipulating big online behavior-driven data sets and computing automation to get closer to the holy grail of one-to-one marketing. While one-to-one marketing is not entirely realistic or even efficient today, every major marketer is in the…

Kimpton Hotels and Restaurants, a boutique hotel brand of IHG, today is rolling out a new initiative that will let guests book special rooms at many of its hotels and participate in unique experiences offered in each, all designed to let them enjoy deeper human experiences. According to Kathleen Reidenbach, chief commercial officer of Kimpton,…

Roxana Zadeh of January Digital and Kristina Wasserman of Food52 are two of eight 2019 Digiday Future Leaders — a group recognized in the industry for forward-thinking and displays of leadership both within and above the scope of their role.

“I’m delighted to see that these leaders are an amalgam of experts who have both vision and character, and are using digital innovation to propel their specialty area forward,” said jury member Victoria Barnaby, director of brand and interactive marketing at ’47. On the importance of recognizing the future, Barnaby adds, “It’s so easy for young leaders to get caught up in the minutia of the day-to-day. When a young shepherd can rise above and look years down the road, we have to recognize and support them.”

See the next generation of media and marketing leaders and learn why their respective companies nominated them below.

Kate Ward, founding editor, editor-in-chief, Bustle Digital Group
Launching Bustle from an office in a Williamsburg townhouse, Kate has been the driving force behind the company’s editorial arm and business growth. Expanding her team of five to over 90 full-time editors, Kate is editor-in-chief for BDG brands, which includes Bustle, Bustle UK, Elite Daily, Flavorpill Media, Mic, Romper and The Zoe Report.

Tony Manfred, executive producer at Insider/Business Insider
After finishing school at Cornell, Tony joined Business Insider and quickly rose through the ranks. First, as an intern, he was brought on staff as a main page editor and now serves as the executive producer of INSIDER. Tony has overseen many company firsts, including Insider Inc.’s first sponsored “social-first” video series, “Travel Dares,” which is nominated for a Digiday Video Award this year.

Roxana Zadeh, leader of strategy & service, January Digital
As a client lead, Roxana oversees multiple full-funnel marketing teams that specialize in top-line growth and brand development for world-renowned brands in the luxury fashion and beauty sectors including Diane Von Furstenberg and NARS Cosmetics.

Kristina Wasserman, director of merchandising and product development, Food52
Kristina leads the product development and creative direction of Five Two, Food52’s first-ever DTC line for the kitchen, home and life. Kristina approaches each product with an open and collaborative mind — the line is created in total partnership with Food52’s community of over 13 million kitchen and home enthusiasts.

Dan Katz, head of business development, Thrive Global
As the head of business development at Thrive Global, a start-up headed up by Arianna Huffington, Dan is responsible for working with premium brands like Bose, WeWork and Samsung to develop advertising campaigns that drive revenue and scale.

Alex McGeeney, director of account management, StackCommerce
Alex serves multiple roles at StackCommerce, as he manages their largest, most strategic partnerships and Stack’s seven-person account management team, where he provides guidance and mentorship while leading the charge for the company’s overall strategy.

Bill Magnuson, CEO & co-founder, Braze
After a win at the TechCrunch Disrupt Hackathon in 2011, Bill and fellow Appboy (which would rebrand as Braze in 2017) co-founder Jon Hyman conceptualized a way to allow brands to build a more comprehensive view of their consumer through interactive feedback loops. Fast-forward to today, Braze is powering the messages of partners like Postmates, Urban Outfitters and 1-800-Flowers.

Simon Joyce, global head of brand partnerships, COPA90
Simon joined COPA90 three years ago to build brand partnerships, but his attention to detail means he maintains relationships and sees every project through from pitch to delivery. His approach has paid dividends already, as the number of clients, which includes giants like Nike, PepsiCo and Visa, has more than doubled since his arrival.

The post January Digital and Food52 execs are 2019 Digiday Future Leaders appeared first on Digiday.

Wendy’s executives are on a mission to elevate the consumer experience of the brand. That’s why, last fall, it teamed up with Pandora to create personalized playlists for its restaurants based off consumer data. “What I thought was a meeting to talk about how we were going to help Wendy’s sell more hamburgers, fries and…

Tremor Video is adding new capabilities to its CTV offerings that incorporate exclusive data partnerships with companies such as Dstillery and Alphonso.

Looking to cut even more TV commercial time, NBCUniversal will expand its Prime Pod to the network group’s entire roster of TV networks, beyond prime-time. The effort, initially planned to reduce
prime-time ad time by 10%, aims to reduce it by another 10% this year. By 2020, NBCU say its goal is to reduce video ad load and ad clutter by more than 20% each in prime time.