Month: March 2019

One of my favorite things to do this time of year is to check out all of the upcoming talks and panels at SXSW. This year more than ever, it provides a refreshing mental aperitif and reminds me that the world is full of passionate, interesting and committed people who have devoted their lives to…

Kids may want ice cream when they’re happy, but adults need ice cream when they’re not. It’s a distinction we all know but likely haven’t really thought about–until this wonderfully bleak campaign from low-calorie ice cream Halo Top. Known for taking creative leaps with its marketing–most famously the dystopian and terrifying 2017 ad “Eat the…

When it comes to video advertising, TV is still king, but digital video is growing fast. According to Nielsen, digital video advertising is driving significant double-digit incremental reach,
particularly when it comes to reaching consumers age 18-49 years old. The Nielsen data showed that digital campaigns drove 16% incremental reach among consumers in this key adult demo.

Today, Publicis Groupe’s Media division announced the union of two agency networks, Blue 449 and Spark Foundry, to create a single entity serving clients around the world. The two currently include such major brands as Mondelez, Campbell’s, Marriott, Southwest Airlines, Ralph Lauren and Weight Watchers, among many others, on their client rosters. This marks the…

The success of Hulu and YouTube TV shows the power of marketing and consumer experience.

AT&T plans to get much more out of HBO — in particular — when it comes to developing its new WarnerMedia OTT service. Critics worry premium cabler HBO may be in for a change.

Church’s Chicken has hired Brian Gies as executive vice president and global chief marketing officer, the restaurant chain announced today. Gies has experience in the fast casual sector, including a three-year stint as the CMO of TGI Fridays from 2013 to 2016. There, he led marketing initiatives like the “endless appetizers” promotion and investments in…

Here is a quick, but vital question: Have we as a society come to an official consensus on the idea of aliens visiting Earth? If we’re still following sentiments pushed forward by popular cinema over the past four or so decades, the very concept should still evoke chills. It’s a wildly hypothetical (albeit often violent)…

Figures suggest another bullish year for digital advertising, despite tales of Brexit woe.

NBCUniversal says its fledgling “prime pod” premium ad format is delivering the engagement lifts it had promised, and the company is preparing to expand it to other dayparts and potentially add more of them to its prime-time originals. After declaring at the start of the season that brands would get the retention boost they paid…