Month: March 2019

The WPP CEO told analysts Friday that the firm has made a lot of progress executing the turnaround plan it unveiled in December.

Sustainability is having a moment. As consumers’ awareness of threats to the environment grows, many favor businesses that embrace concepts of ecological responsibility. Thus far, sustainability has been applied to the physical output: fewer plastics, recycling or upcycling old products and growing food with a minimal environmental impact. Marketers are already adopting some of these…

In a real-life example of I’ll-scratch-your-back-if-you-scratch-mine, Alibaba and retailer Office Depot are teaming up to help small and medium-sized businesses in the U.S. capitalize on the $23.9 trillion global business-to-business ecommerce market. In a video, John Caplan, head of North America B2B at Alibaba Group, said the deal lets Office Depot bring its products to…

The post Marketers’ survey: How do channels connect? appeared first on Digiday.

Marie Kondo introduced a revolutionary book in 2012, which led to the binge-worthy series now on Netflix dedicated to decluttering your life. Given that there are roughly 300,000 items in the average American household, this lesson couldn’t feel more relevant. The best thing about Marie Kondo’s methods is that they can be applied to more…

Each March, the city of Austin is invaded by brands, artists, celebrities, policymakers and the masses looking to inspire and be inspired during SXSW. Brands, both emerging and established, leverage SXSW as a kind of cultural currency, creating experiences, stunts and events across the city to engage, connect and build buzz. It’s an investment to…

CFO Ned Segal said the company has become “much more clear with advertisers [as to] why they should use Twitter” at a Morgan Stanley Technology Conference during a question-and-answer session with
Morgan Stanley analyst Brian Nowak.

AT&T had decided to keep Time Warner (now called WarnerMedia) relatively untouched until the Justice Department had ended its efforts to break up the $85 billion merger. But after the DOJ had thrown in the towel last Tuesday, all bets were off. Today, WarnerMedia CEO John Stankey unveiled a major restructuring of the organization, under…

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