Did you know TikTok allows you to share a link to your profile outside of the application? Our guide will show you how this works. Note: These screenshots were captured in the TikTok app on iOS. Step 1: Tap the profile icon in the bottom-right corner of the screen. Step 2: Tap the three dots…
A+E Networks Leans Into Star Power, President Bush, To Pitch Marketers
A+E revealed new extensions of the History brand at its upfront, including a History-branded live speaker series, a HistoryCon convention, and a podcast series called “History Speaks.”
How Flexible Work Environments Can Help Women Advance in Their Careers
Many companies have begun to recognize the benefits of a remote work environment, including access to top talent, increased productivity, reduced costs and other advantages. For women, specific advantages like location and schedule flexibility can make a huge difference when choosing careers. In a world where the gender gap and gender bias still exist, remote…
Bustle Digital Group Acquires The Outline
Bustle Digital Group purchased The Outline, its latest acquisition of a handful of digital media companies. Financial details were not disclosed. BDG will bring on board The Outline’s CEO and editor in chief, Joshua Topolsky, as well as as its editorial, technology and revenue teams. Founded in 2016, The Outline has since honed in on…
Veteran Ad Exec Launches Local Weather-Based Bidding For Search
Cognitiv on Thursday introduced a deep-learning search optimization platform that uses artificial neural networks to optimize paid-search campaigns based on internal and external triggers.
Mike Trout and Andrew Luck Break Out the Polyester and Disco in BodyArmor’s New Spot
Mike Trout may be the most celebrated player in baseball right now, and he’s certainly the most compensated, with the record-breaking, 12-year, $426 million extension deal he recently signed with the Los Angeles Angels. But he’s no Gene Kelly, by his own admission. Trout stars with Indianapolis Colts quarterback Andrew Luck in a new “Disco…
NBC’s ‘Abby’s’ Is ‘Cheers’ Updated For 2019
The Abby of the title is this bar’s proprietress, who has created this illegal bar in the backyard of a house she is renting in San Diego.
Well+Good and Athleta Team Up for a New Conversation Series Around ‘One Stop Wellness’
Noticing a trend among its readers for “one stop wellness,” Well+Good is partnering with Athleta on a new conversation series that will further diversify the brand’s revenue streams and expand what they can offer editorially to their audience. The digital media outlet and retailer are kicking off the series on Saturday with their first event…
Tru Optik, Oracle Data Cloud Strike Audience Data Deal
The deal will make Oracle’s audience data available for CTV and OTT ad campaigns. Tru Optik has an opt-out system, allowing consumers to opt out of receiving targeted ads.
WFA Calls On Brands To Pressure Social Networks Over Malicious Content
The leverage that marketers have, of course, is the power of the purse — they spend many billions supporting social platforms.