Looking over a two-year period, January 2019 national TV revenues were up 2% over January 2017.
Casper’s New Subway Ads Pose Puzzles to Get You Thinking About Going Back to Bed
If mattress brand Casper’s ads seem as much a part of your subway commute as maintenance delays and avoiding eye contact, there’s a good reason for that: They work. “In our early days, our subway ads played a huge role in building awareness of the Casper brand,” says CMO Jeff Brooks. “Even today, when I…
Vimeo’s Big New Brand Campaign
The campaign, developed with FIG, includes 14 unique videos that highlight Vimeo’s advantages and tools.
Viacom Completes Pluto TV Acquisition, Strengthens Video Offers
Viacom plans to use Pluto as a free OTT streaming service and a new source of direct-to-consumer relationships. It is also a zero-incremental cost video solution for mobile companies, OTT
distributors and wired broadband distributors.
distributors and wired broadband distributors.
Uber Eats Wants to Help Solve Your SXSW Food Woes With a Walk-Up Window and Surprise Drops
If you’ve attended South by Southwest in Austin, Texas, you know that grabbing food between panels and events can be rather difficult. For popular panels, the lines are long and you need to be there early, leaving little time to find a meal. Plus, food options near the main festival can be somewhat lackluster. That’s…
Real-Life Game Of Thrones As AT&T Dragon Absorbs Time Warner
It is irresistible to take “Game of Thrones” and apply that title to the comings and goings of top executives at the new WarnerMedia.
How To Be Human
British social media consultant Matt Navarra got some attention recently when he tweeted an animated, time-lapse visualization of the top brands’ value changing in real-time over a 19 year period.
The visualization was a powerful reminder about the value of looking at longitudinal change, but it also sparked a debate on Twitter about the underlying values the data represent.
The visualization was a powerful reminder about the value of looking at longitudinal change, but it also sparked a debate on Twitter about the underlying values the data represent.
Pinterest Adds a Series of New Updates to Make the App More of a Shopping Destination
Pinterest is already a destination for style inspiration, but now it’s making it easier for brands and consumers to shop on the app. Starting today, retailers can add their entire catalog to Pinterest to create Product Pins on Pinterest as well as make shopping ads available through the self-serve ads manager tool. Users will start…
Crunchyroll Is Launching an Original Series About How Anime Has Changed Fans’ Lives
While the constant expansion of major streaming services like Netflix, Hulu and Amazon Prime Video may be good news for subscribers, the trend hasn’t always been kind to niche, genre-based content providers. For instance, the Korean drama-centered DramaFever and indie film hub FilmStruck were shuttered rather abruptly last year after AT&T bought Time Warner and…
Pinterest Eyes Bottom-Of-The-Funnel Budgets With Catalogs, Self-Serve Shopping Ads
On Monday, Pinterest introed a tool to help retailers automatically ingest their online product catalogs as pins, including up-to-date pricing and stock info. Advertisers can then take the additional step to promote their product pins as targeted shopping ads, which are now available via self-serve after a prolonged beta that started last year. Similar functionality… Continue reading »
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