Month: March 2019

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How Business Will Change In A Voice-First World

How Business Will Change In A Voice-First World
This video is from a 4Ds session I gave in London — many of you have been asking me for more tactical, business-focused content and this format is a really good way for me to provide that for you all.

You’ll get to hear my thoughts on voice, why convenience vs brand is such an important dynamic, why you should diversify across social platforms, why companies like 7-Eleven are in deep trouble over the next few decades, and much more.

0:10 – Timing is just as important as being right

3:22 – Why brand vs convenience matters so much in a voice-first world

9:02 – If Instagram disappeared, would you disappear?

12:09 – Your creative must be contextual to platforms/audience

17:07 – How startups can rise in the next economic crash

19:17 – How to roll out new products/brands

21:24 – Subjectivity can hinder creative

24:32 – Don’t let short-term metrics hurt long-term metrics

27:22 – Optimizing social ad spend

What was your favorite part of this video? I’m super curious to hear what you think 😉 Tweet me @GaryVee.

Also, you can learn more about 4Ds here: https://vaynermedia.com/service/4ds/

Hope to see you there 🙂
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Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;).
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.

In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy.

Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water.

Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.

Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.

Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am.
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YouTube Addressed Momo Challenge Viral Videos That Prompt Kids to Harm Themselves

Momo, from a sculpture by Japanese artist Keisuke Aisawa, has a face that’s hard to forget, and it spurred the Momo Challenge, a viral hoax that allegedly promotes self-harm, but YouTube stressed that it is not contributing to the virality, nor are any video creators profiting from videos featuring that face. The Google-owned video site…
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Post-Sundance Win, Director Alma Har’el Shares Plans to Expand Her Nonprofit

At the Sundance Film Festival in January, director Alma Har’el scooped up a U.S. Dramatic Special Jury Award for Vision and Craft for her new film Honey Boy. Har’el, founder of Free The Bid, the nonprofit initiative advocating equal rights for women to bid on commercial film production jobs in global advertising, received the accolade…
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Amazon Plans to Open Even More Grocery Stores

In yet another sign Amazon is taking over the world, it is reportedly looking to open dozens of grocery stores in major U.S. cities including San Francisco, Seattle, Chicago, Washington, D.C., and Philadelphia–and one in Los Angeles as early as the end of the year. That’s according to The Wall Street Journal, which cited “people…
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Executives Don’t Believe the Hype Around 5G, According to Accenture Study

Most business executives are not convinced that the next generation of wireless service will bring the transformational change its promoters are promising, according to a new Accenture survey of 1,800 company leaders around the world. The consultancy found that fewer than two in five (37 percent) of the mid-sized to large business C-suite members expect…
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Q&A: Anheuser-Busch CMO Marcel Marcondes on Growth, Becoming an Agile Marketer and 3G Capital

Anheuser-Busch reported its fourth-quarter results earlier this week. The company saw 4.8 percent revenue growth during the fiscal year of 2018 and 5.3 percent growth during the quarter. Following the release of the results, Adweek caught up with Anheuser-Busch InBev’s U.S. CMO, Marcel Marcondes, to learn more about the company’s evolving strategy, how it has…
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NYC Business Leaders Bought a Full-Page New York Times Ad to Beg Jeff Bezos to Change His Mind

While Amazon’s decision to back out of a planned second headquarters in New York’s Long Island City left locals cheering, not at all New Yorkers were happy with Jeff Bezos’ decision. Some of the city’s top business and government leaders made that abundantly clear in today’s New York Times thanks to a full-page ad signed…
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With AT&T Breathing Down Its Neck, Comcast Looks To Acquire Ad Tech

Zach Rodgers and Allison Schiff contributed. Comcast is looking to enhance its targeted advertising business by acquiring more ad tech assets, and is evaluating a group of companies that includes Cadent and dataxu, AdExchanger has learned. Comcast is motivated by a range of factors, including stiffer competition from AT&T and its Xandr ad unit as… Continue reading »

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WPP Makes Progress In 2018, But Creative And CPGs Still Cause Pain

After two years of stock declines, WPP is finally inching toward progress. The holding company on Friday reported revenue was down 1.3% in 2018 to $2 billion and billings up 0.4% to $7.4 billion, at the upper end of guidance set in October. Shares jumped 8% upon the news. But work remains to be done… Continue reading »

The post WPP Makes Progress In 2018, But Creative And CPGs Still Cause Pain appeared first on AdExchanger.