Month: March 2019

WPP shares rose more than 7 percent at the open of the U.S. stock market on Friday morning after the world’s largest agency holding company posted revenues for the fourth quarter and full year that appear to be improving, if slowly. For 2018, WPP reported like-for-like revenue, excluding pass-through costs, declined only 0.4 percent to…

Amazon’s Dash buttons, the stick-around-your-house-to-tap-to-reorder buttons for consumer packaged goods (CPG), are now only available digitally. The physical iteration was perhaps ahead of its time–in fact, when Dash buttons were announced on March 31, 2015, there was some speculation they were an April Fools’ joke. By 2016, however, Amazon announced CPG companies had heartily embraced…

As Major League Soccer (MLS) heads into the 2019 season, the league is experimenting with new partners in the hopes that it will reach fragmented audiences with new, exclusive material on the devices they are using to consume content. It’s a move that could shape the way the league approaches its distribution rights in three…

For a long time, the way that our industry measures the value of pop-ups, activations and events has needed an update. Brands aren’t satisfied with seeing a long line of attendees wrapped around the block. Spoiled by the benefits of calculating online ROI, they want proven value for physical experiences, too. Our solution has been…

Is there anything these days that can’t be accessed, managed or controlled by a smartphone? From staying connected with work to starting our cars, our mobile devices have become the figurative (and sometimes very literal) key to how we move through daily life. To say that we’re obsessed with our smartphones doesn’t quite encapsulate just…

The Carolina Hurricanes heated up the social ice on Facebook, Twitter and Instagram in February, according to social marketing firm Unmetric. The Hurricanes had the most engagement on Facebook, the highest growth and most engagement on Twitter and the highest growth on Instagram among National Hockey League teams for the month. The Vegas Golden Knights…

Of all the duties of the modern CMO–customer acquisition, growth and retention, brand management, market research, data analysis–creating a more transparent business model has become one of the most vital. Until recently, marketing was about controlled messaging, defined brand territory and a more unilateral, one-sided conversation headed by marketers. But in the social era of…

Twitter continues to tinker with ways to improve conversation on its platform, and the latest feature uncovered in testing enables users to hide replies to their tweets. Developer and blogger Jane Manchun Wong discovered the feature and shared screenshots in a tweet. Twitter is testing replies moderation. It lets you to hide replies under your…

When you first create a TikTok account, the video-sharing application will automatically assign you a username. However, you have the ability to change the username the app gives you. Our guide will show you how this is done. Note: These screenshots were captured in the TikTok app on iOS. Also note, you can only change…

Tribune Media was up 82% in political ad revenue to $99.8 million, while Tegna took $140 million in political ad revenues, up 51%.