Month: March 2019

At the Adobe Summit in Las Vegas this week attendees are being transported back to the 1990s. This activation produced by Giant Spoon and marking the 25th anniversary of the first banner ad reminds marketers how much easier it is to create and place an online campaign today than it was in 1994. Take a…

When looking at consumption of content originated from digital-first publishers, this demo spent 91% of their time on mobile devices. They also spent 66% of their time is watching content from the
four leading broadcast networks, which occurs via live TV viewing.

Forget your grandma’s Vegas–this isn’t even your big sister’s. Palms Resort Casino is out today with a sweeping new campaign after a $690 million overhaul to the property itself. And it has enlisted a small army of current celebrities–from music, film, fashion, food, sports and art–to help make the case that it’s not like the…

In the past two years, several of broadcast TV’s top creators–including Shonda Rhimes, Ryan Murphy and Kenya Barris–have been lured to streaming services like Netflix with lucrative new deals. Others, however, have continued to thrive on broadcast TV. One of those is Mike Schur, who’s now executive producing three NBC comedies: The Good Place (one…

On the grassy outskirts of Dublin Airport, across the looping service roads that bring millions of travelers to the gleaming gates of Terminals 1 and 2, there’s a massing of gray hangars the traveling public might not notice. One of them is home to International Aerospace Coatings, or IAC, which, as its name suggests, is…

As we read, our eyes reveal what words go together, and which are the most important. Researchers are applying that data to help neural networks understand language.

Television data and analytics company Samba TV entered into a partnership with Twitter to help measure the social network’s effectiveness in driving tune-in. The initiative will provide programmers with insights tying engagement on Twitter to tune-ins to primetime broadcast and cable TV programming, over-the-top streaming originals and sporting events such as games from the National…