Month: March 2019

As speculation rises over the future of the entire ad-tech ecosystem, independent ad tech outfit Sizmek has filed voluntary chapter 11 petitions. Official paperwork was filed on March 29, with a press release dropping just before midnight Eastern Daylight Time, as the industry simmered with speculation that the company, co-owned by private equity firms Cerberus…

In the wake of the heat Facebook is catching over the shooter in the terrorist attacks in Christchurch, New Zealand, using Facebook Live to broadcast his heinous acts, the social network is exploring ways to restrict who can use the livestreaming feature. Chief operating officer Sheryl Sandberg said in a post late Friday on the…

Lessening concerns over Google making sweeping changes to its ad tools sent stock prices higher for publicly traded ad-tech companies by week’s end.

Lessening concerns over Google pushing for sweeping changes to its ad tools sent stock prices higher for publicly traded ad-tech companies by week’s end.

Video publishers on Twitter can now include .SRT subtitles that can be viewed via the web, iOS and Android. Group product manager Matt Dennebaum said in a blog post that publishers have sought this feature for quite some time due to the fact that videos auto-play without sound in Twitter’s timeline. Twitter will continue to…

Facebook’s ongoing battle against coordinated inauthentic behavior shifted to the Philippines, as 67 Facebook pages, 68 Facebook accounts, 40 Facebook groups and 25 Instagram accounts were removed this week. Head of cybersecurity policy Nathaniel Gleicher said in a Newsroom post that the pages, accounts and groups were linked to a network organized by Nic Gabunada,…

Earlier this week at the Adobe Summit in Las Vegas, the company’s key players assembled to outline updates to its platform and address client concerns in the contemporary marketing environment. Adweek caught up with Keith Eadie, svp and general manager of Adobe Advertising Cloud, to talk about the intricacies of data-led targeting in an era…

Procter & Gamble chief brand officer Marc Pritchard has raised the bar once again for the advertising industry at the Association of National Advertisers’ #SeeHer event in New York on Friday, setting new goals to increase diversity by 2020. Pritchard, along with AT&T chief brand officer Fiona Carter, were named #SeeHer’s new co-chairs of marketing…

Baseball season is underway, but tech industry news continues in full swing. McDonald’s swung for the fences with a $300-million acquisition of Israeli artificial intelligence startup Dynamic Yield to better personalize its digital menus. The Housing and Urban Development Department pegged Facebook with housing discrimination charges over its ad targeting practices. And Mailchimp hit online…