DDB and Joan Creative (now just Joan) recently unveiled new visual identities for their 70th and third anniversaries, respectively. DDB’s new logo pays homage to founders Ned Doyle, Mac Dane and Bill Bernbach, incorporating their names into the fresh visual which is essentially a revamped version of its very first one–two Ds, one yellow and…
How the Seattle Mariners Make the Funniest Ads in Baseball Every Year
For over 20 years now, the Seattle Mariners have provided a little extra entertainment for their fans in the form of its seasonal ad campaign that stars their most popular players. But these aren’t just sizzle reels designed to pump fans up for the upcoming season. Working with their longtime agency of record Copacino +…
Facebook Officially Extended Its Policies on Political and Issue Advertising to the EU
Changes to the process of running political and issue advertising in the European Union–which Facebook initially revealed in January and further detailed later that month–were implemented this week in the run-up to the EU Parliamentary elections in May. Facebook vice president of global policy solutions Richard Allan detailed all of the changes in a Newsroom…
Lyft’s Three Biggest Post-IPO Challenges
Brooks Running Hands Off Agency of Record Duties to Huge
Seattle-based Brooks Running has selected Huge as its integrated agency of record after a review. Austin, Texas, agency McGarrah Jessee was incumbent on the account and was invited to defend. “We are proud of the work we accomplished together during a period of record global growth for the company,” McGarrah Jessee marketing director Heather Snow…
Brands in Latin America Will Try to Touch on More Politicized Topics
For Latin America, 2019 will be a year that implicitly poses a big question. Two of the main economies of the region are taking different paths. Mexico has elected a leftist government, while Brazil, on the other hand, has gone right, called extreme by some, due to political decisions taken with a religious perspective. Time…
Vital Farms Calls ‘Bullsh*t’ on Free Range Eggs With the Help of Vengeful Chickens
Heaven help you, “Sunshine Acres,” “Green Hilltop Farms,” and others of your ilk that use “cage free” and “free range” as your marketing badge of honor. Not only are the hens from Vital Farms calling bullsh*t on that kind of advertising, they’re fighting back, literally and physically, against what they consider to be confusing and…
Google’s New Ad Channels The Beatles to Let You Know It’s Here to Help
How do I tie a tie? What restaurants are near me? How do I unsend an email? If you’ve ever found yourself Googling questions like these or any like it, Google today rolled out a new campaign to show you how Google products can make things a little better. The spot 60-second spot “Here to…
Target Will Make Its NewFronts Debut This Year
Another retail giant has joined the NewFronts lineup. Target was quietly added to the IAB-organized event for a presentation that will take place May 2, from 11:30 a.m. to 1:30 p.m. It’s unclear what the retailer has planned for its first NewFronts appearance. “The IAB NewFronts are known as a premier industry event, and Target…
Papa John’s Names Subway’s Karlin Linhardt Global CMO
Papa John’s is getting a new marketing chief. The pizza chain has announced the appointment of Karlin Linhardt as its new global CMO. Linhardt is filling a position that has been vacant during a tumultuous time for the brand; former CMO Brandon Rhoten departed last May after just a year in the job. From early…