Cox announced he’s leaving the company one week after Mark Zuckerberg published his privacy manifesto.
Facebook Is Rolling Out a Facebook Gaming Tab for Some Users
Facebook revealed that more than 700 million people play games, watch video-game-related videos, or engage with video-game-related groups on the social network each month. As part of Facebook’s ongoing focus on video-game-related content, it has begun rolling out a Facebook Gaming tab in its flagship mobile application’s main navigation bar for select users. The Facebook…
XO Group and WeddingWire Unite Under a New Brand Name
Following the merger of WeddingWire and XO Group, which owns sites like The Knot and The Bump, at the end of last year, the two companies are now coming together under one name: The Knot Worldwide. The joining of these two brands positions The Knot Worldwide as the largest digital wedding planning resource. Dhanusha Sivajee,…
Telegram Claimed to Have Added 3 Million Users While Facebook Was Down
Facebook’s long outage this week wasn’t an inconvenience for everybody. Pavel Durov, founder and CEO of messaging platform Telegram, said in a post on his platform that it picked up 3 million users over a 24-hour period, most of which overlapped with the downtime suffered by Facebook and its family of applications. Durov also seemed…
Facebook’s Sloppy Data-Sharing Deals Might Be Criminal
Prosecutors in New York reportedly are investigating the company’s sharing agreements with other firms, which may have exposed personal information without user consent.
The Big Story: Google’s On First
The Big Story is a podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. Online advertising grew up around the second-price auction, where the winning bidder pays the second-highest bid. It’s great for buyers because they have the opportunity to… Continue reading »
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Syndicated Shows Endure Viewership Drop
With half the 2018-2019 U.S. syndication TV season completed, viewership for top shows has declined by mid-single-digit percentages versus a year ago — similar to the declines of broadcast and cable
TV network programming drops.
TV network programming drops.
FreeWheel Unveils Media Unit At Upfront, Inks Vizio Deal
The company outlined three initiatives that will form the core of FreeWheel Media: attribution (moving to real results), building a clear audience view, and shifting to executional simplicity, as with
programmatic. The company is piloting its solutions now, with full rollouts expected by Q4.
programmatic. The company is piloting its solutions now, with full rollouts expected by Q4.
Kantar Data Reveals Just How Mad Advertisers Are For NCAA Men’s Basketball Tournament
After the NFL, the NCAA’s college men’s basketball tournament is the most lucrative TV sports franchise from an advertising standpoint, according to an analysis released today by WPP’s Kantar Media
unit. As we head into this year’s “March Madness” competition, Kantar finds that the tournament’s ad spending has grown 3.4% annually since 2013, with a gross ad revenue take of $1.322 billion in
2018.
unit. As we head into this year’s “March Madness” competition, Kantar finds that the tournament’s ad spending has grown 3.4% annually since 2013, with a gross ad revenue take of $1.322 billion in
2018.
Disney+ Expected To Score With Consumers
Consumer interest is piqued by the idea that Disney+ will carry Disney’s vast movie and TV library, including titles from Disney, National Geographic, Pixar and Marvel.