Denstu Aegis Network-owned Merkle has announced the promotion of Peter Randazzo to global chief technology officer from chief technology officer, product. The self-described technology-enabled, data-driven performance marketing agency said the appointment comes as it expands the remit of its Enterprise Solutions Group, applying its product and platform operations across all of its global brands. Randazzo…
3 CMOs Take Us Inside Their Brands’ SXSW Experiences
South by Southwest continues to prove itself to be both cradle and crucible for experiential marketing as brands from Showtime to Land O’Lakes hosted packed activations this year across downtown Austin, Texas. Adweek caught up with three CMOs–Land O’Lakes’ Tim Scott, Visible’s Minjae Ormes and Showtime’s Donald Buckley–to discuss what they were up to at…
Facebook Is Blaming a Server Configuration Change for Its Lengthy Outage
Nearly 24 hours after the first reports of massive outages for Facebook and its family of applications, the social network finally gave the all-clear and provided an explanation for the issues. The company said in a tweet, “Yesterday, as a result of a server configuration change, many people had trouble accessing our apps and services….
This Powerful Story by Vicks Seeks to Break the Stigma of Children Living With HIV
Over the past couple of years, Vicks’ “Touch of Care” campaign in the Asia-Pacific (APAC) region has opened eyes and sparked discussion around issues that are considered taboo and generally swept under the rug. The P&G brand told the true story of an adopted child with a rare skin condition in 2018 and, the year…
This Publisher Thought Ecommerce Was Its Savior. Now It’s Dead.
After 106 years of creating content for hobbyists, F+W Media has filed for bankruptcy, citing $105.2 million in outstanding debt after a failed decade-long attempt to reinvent itself as an ecommerce company–and the exorbitant tech contracts it signed as a means to that end. To be sure, 2008 was a rough time to be in…
How Women Can Build Their Confidence and Work Toward Becoming CEOs
It was clear to me early on in life that I wanted to become CEO of a multinational company. I imagined traveling the world, working with all kinds of different people and achieving both success and respect from my peers. I knew one day that would be me. However, I never realized how rare this…
Directors Justin Lin and the Russo Brothers Announce New Hollywood-Inspired Agency at SXSW
Hollywood powerhouses Justin Lin and Anthony and Joe Russo are partnering with a team of advertising veterans to start a new agency. Lin, director of The Fast and the Furious franchise, and the Russos, who directed action films like The Avengers, Captain America and TV series Arrested Development, are creating Superconductor, which will be announced…
Google’s Latest Ad-Tech Changes and the Likely Future Impact
Last week, Google announced unified auctions are coming to Google Ad Manager, its sell-side offering, making this the latest move in what some deem as a major overhaul to the company’s suite of ad tech, aka the entity formerly known as DoubleClick. Given the scale of Google’s influence, the move is likely to affect multiple…
NBC Built a Tool That Shows If IBM Used Your Face to Train AI
NBC News has created a widget that will tell you whether IBM used photos from your Flickr account to train facial recognition artificial intelligence. The interactive feature is part of a deep dive the network did on the widespread use of publicly available images to train algorithms without their subjects’ consent, a common practice in…
WPP’s Mirum Names New U.S. Leadership as Global CMO Departs
Mirum U.S., the WPP agency formed in 2015 via the consolidation of J. Walter Thompson’s global digital properties, has announced a series of key promotions following the recent departures of founder and former global CEO Dan Khabie, who resigned to pursue other opportunities in January, and global CMO John Baker. Baker, who just confirmed to…