Month: March 2019

Majorities in top migrant destination countries say immigrants strengthen their countries. Yet publics are divided on immigrants’ willingness to adopt their host country’s customs.

The post Around the World, More Say Immigrants Are a Strength Than a Burden appeared first on Pew Research Center.

This version will “usher in a rapid wave of adoption by app developers and programmatic media buyers,” the IAB Tech Lab says. The beta period is over, allowing for more widespread adoption by players
in the digital media ecosystem.

Digital advertising and sponsorship of esports — team video gaming — is a growing part of many sports TV networks’ efforts and is set to rise by 25% in 2019.

The last 12 months saw media giants face several data-related incidents: 87 million people had their Facebook data siphoned by Cambridge Analytica–nearly 40 million more than first expected–and 500,000 Google Plus users were exposed by a security flaw. The effects of these events were felt worldwide. Consumer trust was dented, especially for companies shown to…

In its first-ever Wave evaluating media agencies with under $20 billion in billings, released Thursday, Forrester recognized agencies that leverage their buying clout and understanding of the media landscape in creative ways. MediaHub, Hearts & Science and Assembly were Leaders in the ranking. PHD, Spark Foundry, Horizon Media and Vizeum were Strong Performers, while Dentsu… Continue reading »

The post In Forrester’s Media Agency Wave, Creativity And Agility Lead The Pack appeared first on AdExchanger.

Google blocked 2.3 billion ads in 2018 — about 6 million each day — to stop scams, abuse and malware, but the annual review of how the company fought bad advertising practices looks a little
different than the year before, when it blocked 3.2 billion bad ads.

Carat USA has named Louisa Wong COO and Diane Harrison senior vice president-human resources. Wong, who will oversee day-to-day operations, including data and technology, digital, as well as Carat’s
proprietary measurement practice, most recently served as chief digital officer of Dentsu Aegis Network sister unit Amplifi.

Some brands like to slap the “experiential” label on their events when they’re really just offering an open bar. (Getting drunk isn’t a brand experience, folks.) But considering that Dell’s activation was literally called The Experience, it needed to make it … well, an experience. And it pulled out all the stops in its immersive…