Month: March 2019

The Digital Service Act of 2019 would help state and local governments hire the talent they need to fix the often outdated tools and websites Americans use every day.

Brands posted a little bit less Easter-related content in 2018 compared with the previous year, but Facebook was still the social network of choice for those posts, with 66 percent of them published to its platform, according to social marketing firm Unmetric. According to Unmetric, brands averaged 5.32 Easter-related posts on Facebook last year, and…

CBS All Access doesn’t have the breadth of original content that streaming rivals Netflix and Hulu do, but it’s worth the subscription price just for The Good Fight, which Adweek named one of 2018’s best TV shows. That’s largely due to the work of co-creators and showrunners Robert and Michelle King, who have turned the…

Elizabeth Warren took a shot at Big Tech. And people who are already concerned with the industry’s size, privacy issues, and ethical conundrums want solutions.

The 35-year-old company IRI, known for providing market share data to CPGs, has worked its way into marketer tech stacks, where its data is used for both targeting and attribution. The bulk of IRI’s revenue still comes from its longstanding market share analytics business, said President and CEO Andrew Appel. “But business is shifting dramatically… Continue reading »

The post How IRI Is Setting Up Shop For The Next Generation Of Retail Data appeared first on AdExchanger.

Google removed 2 million pages from its ad network each month last year due to content policy violations and 100 bad ads per second throughout 2018 as part of its efforts to police the web for advertisers, according to a report released today. The company is at the epicenter of how the web is monetized…

Jim Wilson is a big believer in the blockchain. As president of Premion, the over-the-top ad buying platform of local TV broadcaster TEGNA, he helped ink a deal with blockchain startup MadHive in early March to cut off the potential for ad fraud in the OTT space. He also sits on the board of the… Continue reading »

The post TEGNA’s OTT Division Eyes Blockchain, Verification And The Customer Experience appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Voice On Target Pandora is selling ads targeted to specific voice-activated devices, such as smart speakers, game consoles and smart TVs. Previously, brands could target within a Pandora stream across connected devices as one category. Getting more granular by device type allows brands trying… Continue reading »

The post Pandora Tests Targeted Ads For Smart Speakers; Apples Races To Ink Deals Before Streaming Launch appeared first on AdExchanger.

Agencies have talked for years about the notion of billing only for the business outcomes they help create, but the model has never widely caught on. Despite continued attempts from agencies to sell it to clients, the idea might be getting less appealing to brands.

Maybe it’s the explosion in direct-to-consumer brands or just the effect these newer companies are having on the industry, but most brand founders I speak to regularly tell me increasingly say they don’t trust agencies because they do not think the interests are aligned: The agency will often recommend investments that ultimately benefit the agency, not the brand. And the agency’s ultimate goal, then, is more billable hours, more investment (and more commission) — all of which directly affects a brand’s bottom line.

The post The Rundown: Why can’t agencies bill on outcomes? appeared first on Digiday.