Month: March 2019

FreeWheel, the Comcast-owned video ad tech company, hosted its first television upfront on Wednesday and is mounting a campaign to expand its buy-side business. The marketer outreach centers on new attribution features and the launch of FreeWheel Media, which formalizes its buy-side accounts and ad-serving business into a cohesive offering, CRO Brian Wallach told AdExchanger.… Continue reading »

The post FreeWheel Making Moves On The Buy Side With First Upfront Event appeared first on AdExchanger.

Dentsu Aegis Network has expanded its executive team with the creation of two new creative leadership positions. The new executives will work alongside executive leaders of other departments, including media and performance, CRM and loyalty, customer experience and commerce. Dick Van Motman was appointed as global CEO, creative, tasked with developing and growing Dentsu Aegis…

Google has spent more money on lobbying in each of the last two years than any other company. But that’s only the tip of the firm’s efforts to influence federal policy.

Lush is known for its colorful soaps and bath bombs, but the brand has consistently prioritized going green above all else–and its very first SXSW activation was no exception. The brand set up its bath bomb pop-up to showcase its 54 new bath bomb creations using absolutely no signage. Instead, attendees could download the Lush…

Samsung Electronics America’s chief marketing officer, Marc Mathieu, is leaving the brand after nearly four years. “Marc has left Samsung Electronics America to pursue opportunities outside of the company. Marc was a valued leader who made significant contributions during his tenure at Samsung. We thank him for his time and efforts and wish him the…

Civic, the blockchain-based identity platform, has been letting South by Southwest attendees buy beer from vending machines using cryptocurrency. To promote its new mobile app, Civic Pay, the San Francisco-based company has been serving up beer from three crypto-enabled vending machines in the Austin Convention Center. While manufacturers such as HTC and Samsung have started…

Two key dates stand out in the partnership between ecommerce application and platform Wish and the National Basketball Association’s Los Angeles Lakers: Sept. 21, 2017, and July 9, 2018. On the first date, Wish and the Lakers agreed to a three-year deal, estimated at $12 million to $14 million per year, for the app’s logo…

China is hot on the United States’ heels when it comes to artificial intelligence research, according to a new report from Seattle nonprofit Allen Institute for Artificial Intelligence. The analysis found that China has already surpassed the U.S. in the total number of AI-related papers produced and is on course to overtake it in the…

Tech companies, facing intense scrutiny for the spread of misinformation about the safety of vaccinations on their platforms, on Wednesday received a letter from a leading medical professional organization imploring them to do more to address the issue. The letter, from the professional group the American Medical Association (AMA), begged executives like Amazon CEO Jeff…

As retailers of a certain age scramble to resonate with consumers in 2019, 57-year-old Kohl’s has implemented an interesting tactic: It is downsizing some stores and leasing or selling “underutilized square footage” to brands like discount grocer Aldi and gym chain Planet Fitness. In a January 2019 SEC filing, Kohl’s said it will close four…