The road to the next generation of wireless has thus far been paved with asterisks. Verizon rolled out the first 5G network last year (but the equipment doesn’t meet 5G standards and it only covers home internet) while AT&T rolled out the first mobile 5G network in December (but the service relies on a hotspot…
Brands Are Rethinking Their Programmatic Buying Strategies to Reduce Risk
Some major household names in the digital advertising world have been reducing their programmatic buys in the name of brand safety, according to a new study released today by MediaRadar. The ad sales intelligence company found that approximately one-third of digital advertisers reduced their programmatic ad spend from 2017 to 2018. EBay, for example, dropped…
People Magazine Editor in Chief Jess Cagle Steps Down
Jess Cagle, a mainstay of People magazine, is stepping down as editor in chief of the entertainment publication at the end of March, he said Wednesday. “I’ve decided it’s time to do some other things while I’m still young–or at least alive,” Cagle wrote in a memo he sent to People staff. “It’s also time…
The Economics Of Inaccurate Location Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Slade, CEO at Location Sciences. It is near impossible to solve for the location data supply shortage. Only apps with a legitimate need for GPS data are permitted by… Continue reading »
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Spotify’s Apple Complaint Cuts to a Core Antitrust Issue
Rather than arguing Apple shouldn’t own the App store, as Elizabeth Warren has proposed, Spotify just wants the company to change its conduct there.
Dozens Charged in Scam to Cheat College Admissions Process
CBS Takes Full Control Of Cabler Pop
As investors wait on a possible CBS-Viacom re-merger, CBS is gaining complete control of cable network Pop (the former TV Guide network) in buying out Lions Gate Entertainment stake.
California Privacy Law Could Revive ‘Do-Not-Track’ Tools
Privacy advocate Alastair Mactaggart told the Senate that businesses could comply with California’s new law by honoring do-not-track requests sent through browser settings.
Adobe Advertising Cloud Search Adds Support For Google Target CPA, ROAS Bidding
Adobe Advertising Cloud has expanded its search services support for Google Smart Bidding strategies such as targeted cost per acquisition and targeted return on ad spend.
Senators Propose Banning Behavioral Targeting Of Teens Under 16
The “Digital Marketing Bill of Rights for Minors” would also require companies to obtain explicit consent from teens between the ages of 13 and 15 before collecting their personal information or
location data.
location data.