Month: March 2019

Look at the Instagram of CGI influencer Lil Miquela. Now look at Kylie Jenner’s. Is there really a difference? Both have flawless skin, structured cheekbones, perfectly manicured eyebrows and posts that elicit an air of mystery aimed at generating buzz. Today, social media lets us play with reality, making it hard to discern between real…

Struggling ad agency network MDC Partners announced the acquisition of This Also, a digital brand and product innovation studio in Brooklyn, for an undisclosed amount. The deal was led by Instrument, the Portland agency that MDC owned a 51 percent stake in as of last April. This Also, a 14-person agency founded in 2013, will…

Some advertisers are starting to distance themselves from both Tucker Carlson Tonight and Justice With Judge Jeanine following recent controversial remarks by both Carlson and Jeanine Pirro. However, Fox News reiterated its support for both shows and hosts Wednesday morning as a protest, organized by liberal advocacy group Media Matters for America, kicked off outside…

Twitter has updated its camera feature in its mobile app to make it easier to post more visually focused content. The updates, available today, give users faster access to posting photos, two-minute videos and live footage–something that feels like a combination of using both Twitter’s own Periscope technology and something familiar to Snapchat users. Twitter…

Bumble wants to make deeper connections with South by Southwest attendees this year. That’s why the social app–which is best known as a dating app where women make the first move–took over a smaller space in Austin (Joe’s Coffee on 2nd Street versus warehouse event space Fair Market) but extended the length of its activation…

Google’s move to create unified, first-price auctions for publishers using Google Ad Manager doesn’t just change the auction type. It impacts pricing, header bidding, publisher floors and how publishers see AdWords demand. Under the new rules, all exchanges will bid for an impression at the same time, and Google will lose the “last look” it… Continue reading »

The post Google Is Moving To First-Price, But Big Questions Remain appeared first on AdExchanger.

When YouTube announced that they’d be dropping the paywall from many of their Originals, they noted that it was to “make our YouTube Originals ad-supported to meet the growing demand of a more global fanbase.” In other words, more fans want to watch Originals for free, which means more advertising opportunities for brands. YouTube is…

Is Amazon worried its legacy will be tarnished as a bloated, profit-at-any-cost tech octopus with competition-crushing tentacles in every part of the commerce industry? If we look at previous versions of this play, it’s possible. In 2013, for example, the commerce behemoth dropped its price parity policy in the European Union–which prevented sellers on its…

Car insurance companies like to say they help protect motorists, but drivers usually only see the benefits after they’ve already been in an accident. But one Argentine insurer found a creative way to convey its safety message–while actually keeping drivers safe in the process. TBWABuenos Aires’ new billboards for La Caja Generali, Argentina’s leading auto…

W. Pendleton Tudor, a cofounder of Adweek, died Tuesday. He was 89. Following a distinguished career as a consumer magazine publishing executive, Tudor partnered with the late Jack Thomas and Ken
Fadner (founder and publisher of MediaPost and chairman of Fadner Media), to acquire A/S/M Communications, publisher of three regional ad trade magazines in 1978 which they redesigned and transformed
into Adweek.