Nielsen says set-top-box/return-path data coming from pay TV providers and other sources can underrepresent certain viewer groups — particularly Hispanic and African-American homes, compared to
other household types.
other household types.
Despite Low Ratings, Search Data Can Provide Better Insights Into How an Ad Actually Performed
We know which team won the Super Bowl and which film nabbed Best Picture, but which advertisers won those events? Another big events season has come to a close, and some of the priciest and most-watched ad programs of the year–across the Grammys, Golden Globes, College Football Championship, Super Bowl and the Oscars–are receding into…
Google Is Rolling Out New App Advertising Solutions for Developers
Google debuted a variety of new application advertising solutions for app developers (especially video game developers) that are designed to help them target inactive players, generate revenue through advertising and more. To start, the “App campaigns for engagement” tool in Google Ads will allow developers to target inactive users with the goal of inspiring them…
Machine Learning Sits At The Heart Of Google’s New App Ads Products
Machine learning is becoming central to user acquisition and app advertising at Google. On Wednesday, Google introduced five game developer-focused ads products, four of which are powered by some form of machine learning. The first new release, called pre-registration ads, for example, allows developers to reach Android users across the Play store, YouTube, search and… Continue reading »
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Google Smart Targeting Serves Ads Based On Propensity To Spend In Apps
On Wednesday Google announced a suite of tools to address the “app lifecycle.”
China Is Catching Up to the US in AI Research–Fast
Chinese researchers publish more papers about artificial intelligence than their US counterparts. A new study finds the quality of Chinese research is improving too.
Yext and Adobe Collaborate to Unify Brand Experiences Across the Web
Yext and Adobe are collaborating to give brands a tighter grip on their digital reputation. The partnership, which Yext announced Wednesday morning, will enable brands on Adobe’s platform to boost their data outside of their Adobe-hosted sites and across all of the properties under Yext’s purview, including dozens of search engines, mobile apps and voice…
GroupM Names Evan Hanlon US Chief Strategy Officer In Simplification Push
GroupM is still trying to be simpler for clients to navigate. To propel that effort, the WPP-owned media buying arm promoted Evan Hanlon to the newly created role of US chief strategy officer on Wednesday. Hanlon, who was previously president of data and technology unit mPlatform, will focus on making it easier for clients to… Continue reading »
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Visit Seattle Tells Local Immigrants’ Stories Through the Lens of Cuisine
Seattle has an adventurous, welcoming and competitive food scene. James Beard-recognized chefs are not uncommon, and the city is scattered with compelling cuisine, with equally interesting stories behind the restaurants that have popped up over the years. Additionally, Seattle prides itself on being welcoming–especially to immigrants–and is not shy about touting its standing as a…
Will TV Station Groups, Networks Compete For National Ad Dollars?
Could Sinclair Broadcast Group, Nexstar Media Group or Tegna be looking to compete for national TV dollars? The push is on, and not just when it comes to new and/or acquired national media platforms.