Periscope, Twitter’s livestreaming application, is looking to put the kibosh on fake engagements. The app updated its rules on spam to include artificial hearts, chats, followers and views, as well as selling or promoting fake engagement. Its spam rules already covered “bulk, aggressive or deceptive activity that attempts to manipulate or disrupt Periscope or the…
This Provocative United Way Campaign Reads Between the Lines of Why Kids Drop Out
If you assume a teenager who habitually skips school is a “lost cause” or a “bad kid,” you wouldn’t be alone. But you could be completely wrong. The United Way in Anchorage, Alaska, via agency Spawn Ideas, uses common misperceptions as a way to draw attention to the backstories of young dropouts whose reasons for…
Podcast: Adform Follows Function
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Adform is a proud member of the tiny club of huge independent ad platforms. With 900 people working in 26 countries, the Denmark-based company takes an engineering-driven approach to data-driven ad buying. Profitable since the early days, its top-line revenue has doubled year on year for… Continue reading »
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CBS Buys Out Lionsgate’s Stake in Pop Cable Network to Become Sole Owner
CBS now has sole custody of Pop. The company has purchased Lionsgate’s 50 percent stake in the cable network and is Pop’s only owner. CBS bought into the cable network–then known as the TV Guide Network–back in 2013, paying a reported $100 million for its 50 percent stake. The network rebranded as Pop in 2015,…
Why Big-Box Chains Are Suddenly Getting Into the Furniture Business
Last April, Bed Bath & Beyond began to quietly expand the square footage of furniture displays (“vignettes,” it calls them) at its thousand-plus locations in North America. On a call with analysts, CEO Steve Temares explained that “the goal of this pilot includes raising awareness of our growing furniture business,” adding that the stores will…
How L’Oreal Is Using Technology and Personalization to Solve the Mysteries of Skin Care
Finding the right products for your skin can be impossible if you don’t know what’s wrong with it. Now, L’Or?al believes it can help you solve that problem using technology and creating more personalized products for your skin. At South by Southwest, the beauty brand created a pop-up experience called Know Your Skin, where consumers…
The state of brand safety: Avoiding risk without compromising reach
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WPP Folds Possible, Cole & Weber Into Wunderman Thompson Seattle as Part of ‘Powerhouse’ Merger
Less than four months after forming Wunderman Thompson from the merger of the world’s oldest creative shop, J. Walter Thompson, and direct marketing pioneer Wunderman, WPP has made another big agency move. The Seattle offices of Wunderman, Possible and Cole & Weber will join to become Wunderman Thompson Seattle in what is essentially an extension…
Plenty of Tech Companies Still Want Military Contracts
Protests at companies like Google and Microsoft have grabbed headlines, but an Air Force demo day last week hosted dozens of startups eager to work with the Pentagon.