Month: March 2019

Three months into 2019 , U.S. theatrical film spending on national TV is well under levels of a year ago. So far, the biggest movie release in 2019 is Walt Disney’s “Captain Marvel,” by way of
Disney’s Marvel Studios.

‘BuzzFeed’ is prepping for the future with a multi-pronged approach. It is also exploring new ways to work with advertisers across its original series and news programming.

GroupM’s MediaCom unit, thanks to a boost from its Tel Aviv office, was the most award-winning agency network in terms of the major media-related advertising competitions worldwide, according to
just-released tallies from the WARC “Media 100,” previously the Gunn Media 100 report.

After almost four decades together, Jeff Goodby and Rich Silverstein have lived an incredibly interesting advertising life–with plenty more years to go. Yesterday, the Cannes Lions announced that they will receive the prestigious Lion of St. Mark award. On this week’s episode of the Adweek podcast Yeah, That’s Probably an Ad, David Griner, creative and…

Brands dedicate entire teams to brainstorming new, unexpected activations for SXSW, often specifically designed to inspire shock and awe. Viceland, for example, decided to create an entire roller skating rink out of an Austin parking lot. Michelob Ultra gathered together thousands of attendees for a guided sunset meditation. But ever since November 2016, one thing…

There aren’t many artists who could handle the task of effectively capturing the speed and exhilaration of Formula 1 racing within one song. Then again, there aren’t many who could boast the same 30-year legacy of experimentation as electronic duo The Chemical Brothers. As longtime Formula 1 fans, the English sound engineering masters were tapped…

Thirtieth birthdays often inspire celebration and introspection in equal measure and this is certainly true of the World Wide Web, which was first proposed by computer scientist Tim Berners-Lee on this day in 1989. In a blog post commemorating the anniversary, Berners-Lee outlined some of the 30-year-old web’s biggest problems, including: Malicious intent, which he…

Sens. Edward Markey (D-Mass.) and Josh Hawley (R-Mo.) unveiled legislation today that would update and strengthen the two-decades-old Children’s Online Privacy Protection Act of 1998. Legislators have continually tried to improve COPPA, which prohibits tech companies from collecting location data and other personal information on children under the age of 13 without the consent of…

There is something special about the first time a person does something, whether that’s riding a bike or creating an activation at SXSW for the first time. Culture Trip, a U.K.-based media company we reported on last month, brought a host of events to the famous Austin Hotel for this year’s festival. From movie premieres…

Social platforms including Facebook, Twitter and Snapchat turned to TurboVote to help drive voter registration prior to the 2018 midterm elections in the U.S., but the National Association of Secretaries of State would prefer that they turn elsewhere in the future. Nonprofit organization Democracy Works created TurboVote in 2012 with the aim of simplifying the…