Month: March 2019

Communication, or lack thereof, is at the root of many of the world’s most challenging problems. We listen as people talk, but somehow we fail to hear what they’re actually saying. Sometimes we hear what we want to hear; other times we can’t distinguish the real message behind the words. It’s no different in client/agency…

Impact announced a $75 million funding round today, led by private equity outfit Providence Strategic Growth, part of Providence Equity Partners, bringing its total investment to just north of $111 million. Existing investors Silversmith Capital Partners also participated in the funding round, with Impact claiming they will be used to further the company’s growth through…

In a world where most mainstream voice assistants are either female or male, should there be a third option? To create a voice that’s more relatable for people who don’t identify as a binary gender, Virtue, the creative agency owned by Vice Media, created a genderless voice they hope will better represent the diversity of…

From the Museum of Ice Cream to the Ros? Mansion, selfie factories were one of the biggest trends in creative marketing in 2018, and they aren’t going away. But that’s not the only or even the best way to capture the crucial audience when it comes to experiential marketing. The pull of the pop-up experience…

The deal marks a significant expansion to the partnership forged last year. Typically, subscribing to both services would cost $16 per month. Hulu’s base ad-supported tier will now be free for all
subscribers to Spotify Premium For $9.99/month.

By default, TikTok allows your “friends” to send you direct messages within the video-sharing application. Friends are the users who follow you that you also follow back. However, did you know that you have the option to stop all users from sending you DMs? Our guide will show you how this works. Note: These screenshots…

OAR will seek “a technical means to better monetize every TV impression through segment-based audience targets and addressable insertion.”

Mark Zuckerberg penned a lengthy post last week laying out Facebook’s vision for a “privacy-focused” future – but it’s not going to change Facebook’s business model. Although Zuckerberg expends a lot of ink on the importance of data security and protecting messaging with end-to-end encryption, he doesn’t mention the interest and use-related data that powers Facebook’s… Continue reading »

The post Zuck’s Privacy Manifesto Is ‘Business As Usual’ For Advertisers appeared first on AdExchanger.

It’s a battleground out there. Mass retail brands are falling every week. Profits are either down or up in smoke. Holiday discounting was at its deepest level on record. Challenger brands continue to tear down established brands twice their size. For most advertisers, the future is at best uncertain, at worst bleak. Yet turn on…

San Francisco ad legend Hal Riney may not have understood what he was creating when he put Jeff Goodby and Rich Silverstein together at Ogilvy. Yet, from that single moment, the duo has gone on to carve out a significant place in the pantheon of great creative minds. On Monday, we learned that Goodby and…