Month: March 2019

Hulu–which just saw a 48 percent year-over-year increase in subscribers–is looking to keep that momentum going with a new deal in which it will be free for Spotify Premium users. Starting today, Spotify Premium is adding Hulu’s ad-supported plan for free to new and current Spotify Premium individual users, who are currently paying $9.99 per…

HBO chief Richard Plepler and Turner President David Levy announced their imminent departures, with former Showtime and NBC exec Bob Greenblatt brought in to lead content for WarnerMedia, including
HBO and the company’s upcoming direct-to-consumer streaming service.

The long-anticipated $71.3 billion merger between the Walt Disney Company and 21st Century Fox, first publicly announced almost 15 months ago, is about to cross the finish line. The companies said that they expect the deal to close on Wednesday, March 20, which is eight days from now. The deal will give Disney control of…

Linear tv ads have been seen by a fifth fewer millennials so far this year. Netflix and chill, anyone?

Basic cable’s infatuation with some of the better-remembered reality-TV brands of a decade ago makes a certain amount of sense.

Mention Mars Inc. to your average consumer, and they might know the company makes popular candies like M&Ms and Starburst. It’s less likely they’ll know that Mars is also a big player in the pet-care industry, not just with brands like Iams and Pedigree but through chains of animal hospitals and emergency veterinary providers. And…

Twitter is making its debut in the podcast arena with Tuesday’s debut of Character Count. The first episode features advertising executives from Monterey Bay Aquarium discussing how it uses the social network to amplify its brand voice, and future guests will include representatives from Dropbox and Simon & Schuster. New episodes will be available every…

One year after Adweek sat down with Quiz Khalifa Scott Rogowsky to discuss HQ Trivia dictating when and how consumers use apps, Rogowsky is celebrating a new win–and an HQ landmark. On Sunday afternoon at Austin’s SXSW, he hosted the mobile trivia app’s first live gameshow. And while plenty of mobile fads end up being…