Upcoming streaming video service Disney+ will include the entire library of the company’s classic films, which had been part of the “Disney Vault.”
Finding Serenity at SXSW With Michelob Ultra’s Sunset Meditation Event
SXSW may be one of the most frantic, boisterous festivals out there–and that’s exactly why Michelob Ultra challenged itself to create a moment of peace and tranquility for thousands of attendees in its very first SXSW activation. In its first Super Bowl spot, Michelob Ultra featured Zo? Kravitz and the quiet yet deliberate use of…
Legendary Nike Designer Tinker Hatfield Gave Away the Shoes on His Feet at SXSW
Tinker Hatfield, the legendary designer known for Nike’s Air Max and Air Jordans, got South by Southwest festivalgoers to wave their Nikes in the air and clamor for his attention on Sunday afternoon. Hatfield had taken off his sneakers and was promising to give them to an attendee. Along with perfectly showcasing the love for…
Wunderman Thompson Hires New Global Chief Talent Officer From Rival Holding Company
Wunderman Thompson attracted its new global chief talent officer from a rival holding company. Maree Prendergast is joining Wunderman Thompson in the role from Publicis.Sapient, effective as of March 25. Laura Agostini, who previously served as global chief talent officer for the agency, is moving on to a position within WPP North America. As global…
Qantas Had a Perfect Response to a 10-Year-Old Asking for Help Launching a Rival Airline
It takes some high-level boldness to launch a challenger brand, especially in a market that’s well established and highly regulated. But that’s not stopping 10-year-old Alex Jacquot from entering the highly competitive world of passenger airlines. The young Australian entrepreneur recently sent a letter to Alan Joyce, CEO of the country’s largest and oldest airline,…
RadioOne-Reach Media Promotes Rahmani To SVP, National, Network Sales
The new title enlarges Rahmani’s responsibilities for sales, partnerships and sponsorships for Radio One’s 59 stations and Reach Media’s syndicated-network programs.
A Mysterious Guest Hits the Courts in Reebok’s Otherworldly Comeback Campaign
The sneaker you thought you knew has a few tricks up its sleeve. Reebok is back with a new marketing lead, tagline and campaign released today that leaps in unexpected directions, marking a significant departure from “Be More Human.” With “Sport the Unexpected,” the classic athleticwear company courts a larger demographic that skews younger and…
Quantcast CMO Exits to Run Kids-Focused Media Startup
Former Quantcast chief marketing and communications officer Steven Wolfe Pereira is leaving the analytics firm after 17 months in the post to focus full-time on the diversity-focused direct-to-consumer kids media startup he co-founded, Encantos. Wolfe Pereira will take over as CEO of Encantos, replacing his wife and fellow co-founder, Nuria Santamaria Wolfe, who will stay…
Bringing Humanity to the Forefront of Customer Experiences
A systemic problem in marketing is that we often talk about our expertise and differentiators, flaunting our knowledge and uniqueness. Everything is unnecessarily complex, and the elitist attitude is prevalent. We use countless acronyms, and we’re on to the next industry trend as soon as the layperson begins to understand what the last one meant….
Land O’Lakes Uses SXSW to Tell Humans They Aren’t the Center of the Food System
Last March, Land O’Lakes created an immersive experience in a 6,000-foot space at SXSW to teach attendees about how their food is produced. This year, the brand returned to continue its mission to help festivalgoers understand “the importance of the system of food,” explained CMO Tim Scott, specifically that humans are not actually at the…