Month: March 2019

Twitter has appointed a new executive creative director, Donna Lamar, a member of Adweek’s 2018 Creative 100, to lead its in-house Creative #Studio. She replaces former ecd Jayanta Jenkins, who left in January to join HP as its global executive creative director. The move marks Lamar’s return to Twitter after she previously served as creative…

Concerns in the media industry regarding Apple’s adoption of Intelligent Tracking Prevention (ITP) have recently been growing, with talk about the death of the cookie. The release of version two of ITP, which is even more strict, has ramped up the fearmongering. The fear is that this will prevent vendors from being able to track…

The company has been streaming segments and shows since late last year. At its official launch, it will have eight hours of programming per day, including live coverage of breaking news and live
updates at the top of every hour.

Even as parent WPP considers its long-term strategic position in the consumer research marketplace, its Kantar unit is rolling out a new interface aimed at on-demand enterprise users, as well as the
long-tail. Dubbed Kantar Marketplace, the new platform effectively is a turnkey, on-demand research and insights store drawing from Kantar’s massive historical data, as well as offering quick, agile
surveys and polling for those looking for a quick turnaround to power their real-time marketing and media strategies.

The legal cannabis industry is worth billions, and your skills are in demand, even if you have little experience with the plant itself. Top-shelf cannabis companies are seeking experienced, well-rounded marketers to handle their branding and business efforts. The following are some pro tips to help you build a foundation and compete in this new…

By default, TikTok allows all users to leave comments on the videos you share. However, did you know that you can change who is allowed to comment on your videos? Our guide will show you how this is done. Note: These screenshots were captured in the TikTok application on iOS. Step 1: Tap the profile…

Every day, a huge amount of new content is uploaded to YouTube, generating billions of views. As a YouTube trend spotter, my job is to sift through all of that material and try and make sense of it all. Some videos will be easy to forget. Others will end up being viral but short-lived sensations….

Explore estimates of unauthorized immigrant populations in 182 U.S. metropolitan areas.

The post Estimates of U.S. unauthorized immigrant population, by metro area, 2016 and 2007 appeared first on Pew Research Center.

When Jeanna Corley started working in Radio Shack’s marketing operations in 2014, she knew it would be a short-term gig. But the CEO at the time, Joseph Magnacca, coached her into the role, promising there’d be no red tape and, as a marketer, she’d be able to do whatever she wanted. “So, take a risk,… Continue reading »

The post How Massage Envy Built Its Data-Driven Marketing Strategy From Scratch appeared first on AdExchanger.

Rothy’s, the San Francisco-based, direct-to-consumer shoe company, is coming to a TV screen near you. Fresh off a $35 million Series B round of funding from Goldman Sachs in December, Rothy’s is going national with two different TV spots. Rothy’s worked with Sandwich, a video agency, to put together the two ads. One centers around…