While plenty of cities are getting used to electronic scooters and bicycles, Atlanta will be the first city to ride around on electronic trikes. Next month, the Charleston, S.C.-based ride-sharing company, Gotcha, plans to distribute its newest product into the bustling Georgia metropolis, which will also get a fleet of the company’s electronic scooters, bikes…
Essential Fourth-Quarter Stats for Ad Tech and Platforms
Editor’s note: Adweek worked with Matthew Scott Goldstein, a consultant with a deep knowledge of the media industry, to craft his quarterly newsletter into an Adweek article. Through his findings on various industry earnings calls, we’re bringing you insights about how your favorite brands, agencies, media companies, publishers and tech companies are performing on a…
Essential Fourth-Quarter Stats for Agencies and Media Companies
Editor’s note: Adweek worked with Matthew Scott Goldstein, a consultant with a deep knowledge of the media industry, to craft his quarterly newsletter into an Adweek article. Through his findings on various industry earnings calls, we’re bringing you insights about how your favorite brands, agencies, media companies, publishers and tech companies are performing on a…
The Most Insightful Data From 25 Media, Marketing and Tech Companies’ Q4 2018 Earnings Calls
In early 2017, I was helping a client, and we were amazed that Facebook revenue was growing so much. I read about the revenue increase in one of the many trades, then I stumbled upon the Facebook earnings call and was hooked. I was on the edge of my seat listening about the quarter. I…
Majority Says Trump Has Done ‘Too Little’ to Distance Himself From White Nationalists
The public’s views of Donald Trump have changed little over the course of his presidency – and this is the case for opinions about whether Trump has done enough to distance himself from white nationalist groups.
The post Majority Says Trump Has Done ‘Too Little’ to Distance Himself From White Nationalists appeared first on Pew Research Center.
Report: Why consumers are frustrated with mobile streaming
The post Report: Why consumers are frustrated with mobile streaming appeared first on Digiday.
Thanks to Orkin, Homeowners Can Just Relax and Not Focus on Ovulating Spiders in These New Ads
If your general thoughts around your home being “digested into termite fecal pellets” are outright disgust, fear and other “strong feelings,” then that’s exactly what Orkin Pest Control was hoping for with their new campaign. Orkin’s “Home Is Where the Bugs Aren’t” features people sitting calm and collected in their homes, not worrying about being…
‘Game Of Thrones’ Center Of Big AT&T Cross-Brand Marketing Push
On April 1, AT&T flagship stores in four cities will be transformed into “GOT” emporiums.
NBCUniversal Entertainment Awards Media Business to Publicis’ Spark Foundry
Publicis Media’s Spark Foundry has won media planning and buying duties for the Entertainment division of NBCUniversal, according to multiple parties with direct knowledge of the matter. This decision follows a competitive review. Earlier this year, the media conglomerate issued an RFP for the account, which encompasses campaigns promoting NBCUniversal’s prime-time programming lineup. According to…
The Martin Agency Opens a Cultural Impact Lab to Harness the Power of Earned Media
The Martin Agency is expanding with the opening of a cultural impact lab within its creative department. The practice combines communications strategy, earned media and paid amplification cultural activations to help brands connect with audiences, drive brand relevance and discussion. “Our job is to make our clients’ brands as noticeable as possible,” The Martin Agency…