Jeff Goodby and Rich Silverstein Will Be 2019’s Cannes Lions Lifetime Achievement Honorees

For Jeff Goodby and Rich Silverstein, there was no massive bolt of lightning or an “aha” moment when the two were put together as a team at Ogilvy & Mather by the legendary Hal Riney in 1980. “I walked in the first day, and the first thing Riney says is that Jeff and I are…

Epix’s Chief on the Delayed OTT Rollout and What He Offers Creators That Netflix Can’t

As Epix turns 10 this October, the premium cable network is celebrating with what looks to be its biggest year yet. In February, it rolled out a direct-to-consumer offering called Epix Now, which will allow viewers to subscribe to and stream Epix content for $5.99 a month. The network can now be seen in 120…

How the Stars of The Bachelor Turn Their Instagram Accounts Into ‘QVC on Steroids’

Tonight, millions of people–let’s face it, predominantly women–will tune into ABC to watch Colton Underwood, the star of The Bachelor this year, hand out his final rose. (Though previews indicate that he may buck tradition and not do so at all.) But even though the season is ending, the log of 2019 Bachelor-themed content is…

What People Get Wrong About In-Housing

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Josh Palau, vice president of media strategy and platforms at Bayer Consumer Health US. In-housing isn’t a fleeting trend or small blip on the radar. This is a new way of working that is critical toContinue reading »

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Who Invited Facebook To The Upfronts?

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. If you’re an advertiser heading into the upfronts, there is a good chance you may be wooed by a new suitor: Facebook. Why is the TV advertising industry’sContinue reading »

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