The Unstereotype Alliance, the industry’s cross-organization initiative led by the United Nations’ UN Women, has unveiled a simple tool on International Women’s Day that makes it easier for marketers worldwide to check for gendered stereotypes that may unintentionally work their way into ads. The tool, called the Unstereotype Metric, is free for any brand or…
Standing Out at SXSW Means Creating Experiences Interlaced With Relevant Tech
March is upon us, which means that marketers across the industry are gearing up for SXSW to check out the latest activations and panels from industry experts. For brands and tech companies looking to make a splash and create something that will really resonate, the festival is the perfect opportunity to unleash an experiential activation…
Spotify, Amazon, Google and Pandora Appeal 44% Hike in Music Streaming Royalties
The joy songwriters experienced in the U.S. in late January, when the Copyright Royalty Board ruled the royalties they receive from on-demand subscription streaming would jump 44 percent over the next five years, may prove to be short-lived. Spotify, Amazon, Google and Pandora all filed notices with the CRB this week, indicating they would appeal…
How Agencies Are Celebrating International Women’s Day and Women’s History Month
Even in 2019, women are far too rare of finds in the advertising industry–even more so in C-suite level positions. To encourage the advancement of women in the industry and celebrate their own illustrious female leaders and creatives, agencies across the U.S. are either partnering with their clients or acting on their own to create…
Inside Giant Spoon’s Life-Saving Game of Thrones SXSW Experience
In case you haven’t heard, HBO’s Game of Thrones returns for its eight and final season on April 14. As part of its sendoff, New York agency Giant Spoon partnered with Warner Media and the American Red Cross on a life-saving activation at SXSW. Bleed for the Throne, as it’s called, is part of the…
Elizabeth Warren Fires a Warning Shot at Big Tech
Warren detailed a plan to break up companies like Amazon, Google, and Facebook on Friday. It’s the clearest sign yet that Big Tech is in big trouble heading into 2020.
Sen. Elizabeth Warren Wants To Force Google To Divest Its Ad Platforms
Big Tech can’t catch a break in DC … actually, scratch that. If Sen. Elizabeth Warren, D-MA, is elected to the White House in 2020, she’s got a plan to break up Amazon, Google, Facebook and Apple. And her proposal specifically targets Google’s ad platform business. On Friday, the Democratic presidential candidate laid out how her… Continue reading »
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5 New Trends to Expect at SXSW This Year
It can be tricky deciding how to spend a weekend or even a week at South By Southwest. The annual event in Austin, Texas, which starts today, brings hundreds of speakers and tens of thousands of attendees to talk about the present and future of technology and culture. This year, 25 tracks will help attendees…
You May Have Forgotten Foursquare, but It Didn’t Forget You
The once-hyped social media company, known for gamifying mobile check-ins, is still alive and well as an incomprehensibly vast data empire.
Mondelez Launches Global Creative Agency Review for All Brands
Snack giant Mondelez has placed the entirety of its global creative business in review, a spokesperson confirmed. “We’re constantly reviewing our practices and partnerships to ensure we’re fit for the future,” said the representative. “With a new growth strategy and a new operating model, we’re putting digital at the center of our marketing approach and…